VIRAL FULL COVERAGE CONCEALER!😱

@mattrandon

1.3M followers · usually 11.2K views a post

Views

192.2K

Likes

2.6K

Comments

12

Shares

27

SoundTikTok sound · original sound - mattrandon

Why it worked

The video likely worked due to the dramatic visual of covering a black eye with makeup, combined with the relatable reaction of concern and curiosity from the overlay creator. The mystery surrounding the injury and the product's effectiveness creates engagement.

Summary

The video shows a person applying concealer to cover a black eye, with a reaction overlay from another creator expressing concern and asking for details about the product and the incident. The creator in the overlay asks for the concealer's name and if it's waterproof, while also urging the other person to report the incident to the police.

Structure

1Introduction of viral concealer
2Application of concealer to cover injury
3Creator expresses shock and concern
4Creator asks about the product and the incident
5Creator urges reporting to the police

On-screen text

VIRAL FULL COVERAGE CONCEALER!😱

Transcript

A lot of you guys tagging me in this video. It seems like it's going viral. So let's watch it together. I don't know what's happening. Oh my god, girl, are you okay? What happened? Who did this to you? Please follow police report because this is evidence. Also, what is the name of this concealer? Is it waterproof? What are the shades? I need to know.

Original caption

VIRAL FULL COVERAGE CONCEALER!😱 Credit: Update: she just fell off a scooter and broke her nose💕 #concealerhack #makeuphack #makeupremoval #makeuptipstiktok #makeuptutorials