The workout- free gym

@nicholas_crown

2.3M followers · usually 8.7K views a post

Views

334.6K

Likes

17.2K

Comments

115

Shares

203

SoundTikTok sound · original sound - nicholas_crown

View velocity

+36.6K views over 3.1d · ~11.7K/day · 4 observations

Promoted product

Equinox

Equinox+ | Health & Fitness App

4 videos4 creators

Why it worked

The video likely resonated due to its relatable critique of the perceived pretentiousness of high-end gyms, using humor and a contrasting personal anecdote to engage viewers who prefer a more authentic or no-nonsense approach to fitness.

Summary

The speaker humorously critiques Equinox gyms, suggesting that their expensive, upscale environment discourages intense workouts and fosters a social pressure to appear effortlessly fit. He contrasts this with his preference for a more gritty, no-frills approach to exercise.

Structure

1Introduction to the "workout-free gym" concept
2Critique of Equinox's atmosphere and cost
3Personal preference for a more rugged workout environment
4Explanation of why Equinox is perceived as "painful"

Original caption

At least the smoothies are good.

More from @nicholas_crown

Product placement

Equinox ACTS: it is a gym where people exercise. Removing it would change what happens in the video.

On-screen text

The workout- free gym

Transcript

Equinox is the only gym where working out too hard feels socially unacceptable. So let me get this straight. You pay three hundred bucks a month to exercise next to people who are desperately trying to look like they're not working out. God forbid you make a noise. Everyone's gonna be staring. And the comedy here is I'm pretty sure Equinox would like to think they've designed this gym for people of my economic stature, but I would rather do pushups under a bridge. In fact, I have done pushups under a bridge, and it was pretty awesome. I don't need a cucumber towel. I don't need leather club chairs in the lobby. I just need rusty iron plates and a ripped t-shirt. Equinox is so painful because nothing destroys a workout faster than wondering if you still look cool while you're doing it.