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She walked into the room asking for an investment, but she didn't even own her own business. On The Apprentice, a woman presented her business, My Daily Pajamas, hoping to convince the investors to back her idea. But there was one major problem she hadn't taken care of. The website domain for her business wasn't even hers. The investors actually went out and bought the domain during the process, essentially showing her how easily someone else could take control of a critical part of her business. If someone else owns the name customers need to find you, they can potentially create a massive problem before your company even gets off the ground. It's a harsh lesson in preparation. Before asking investors to trust your business, you have to show that you can handle the fundamentals yourself. Your website, intellectual property, contracts, finances, branding, and legal structure all matter. Competence isn't something you claim in a pitch. It's something you demonstrate through the things you've already taken care of. If you haven't even secured your own domain, what does that tell an investor about how prepared you are to build the rest of the company? Media: The Apprentice Follow for more content like this. #businessdeals #businesslesson #entrepreneur #businesswoman #ceolife