I have never

@freya.loren

569.4K followers · usually 23.2K views a post

Views

114.3K

Likes

9.4K

Comments

23

Shares

64

SoundTikTok sound · win again - slowed

View velocity

+60.0K views over 19.7d · ~3.0K/day · 17 observations

Promoted product

pizza

Why it worked

The video taps into the popular 'clean girl aesthetic' and 'what I eat in a day' trends by showing a seemingly healthy lifestyle, but then subverts expectations by demonstrating a more indulgent activity (making pizza). The DIY aspect and the relatable message about balance likely resonated with viewers.

Summary

The creator demonstrates how to make pizza from scratch, emphasizing that she makes her own food rather than ordering takeaways. She shows the process of making dough, adding toppings like burrata and mozzarella, and bakes the pizza, encouraging viewers to try making it themselves.

Structure

1Introduction and addressing assumptions about diet
2Making pizza dough from scratch
3Proving the dough
4Assembling and topping the pizza
5Baking and presenting the pizza
6Call to action to make pizza at home

Product placement

Waitrose Burrata: APPEARS - a jar of burrata is shown and used as a pizza topping. Removing it would change the pizza's appearance but not the video's narrative. (incidental) Galbani Mozzarella: APPEARS - a packet of mozzarella is shown and used as a pizza topping. Removing it would change the pizza's appearance but not the video's narrative. (incidental) Cowshed Flour: ACTS - a bag of flour is shown and used to make dough. Removing it would change the video's narrative as it's a key ingredient. (subject)

Original caption

What’s your favourite meal to make? #cookwithme #wiead

More from @freya.loren

Call to action

try and see if you can make it first.

On-screen text

I have never I have never ordered a takeaway "YOU DON'T EAT" I eat a lot more than you think. A girl's gotta build muscle somehow. takeaways don't Just because doesn't mean I'm I'm from an ingredients household, I'll make Before anyone asks for this this is just my basic knowledge. I kind of make up the measurements as I go along, but I think I know how to make a What would be? What would it be? Warm water, sugar. Then add it to salt, and then we need bread This is gonna need some more flour Time to let this prove Dough has proved tripled Now, I'm not going to lie to you and say I eat pizzas Nor would I Nor would I say that I eat salads It is a balance. And to those constantly asking if I diet or count calories, I could not tell you how many calories are I have never as nothing I'm from a So instead of ordering your next takeaway, try and see if you can make it first.

Transcript

I have never I have never ordered a takeaway "YOU DON'T EAT" I eat a lot more than you think. A girl's gotta build muscle somehow. takeaways don't Just because doesn't mean I'm I'm from an ingredients household, I'll make Before anyone asks for this this is just my basic knowledge. I kind of make up the measurements as I go along, but I think I know how to make a What would be? What would it be? Warm water, sugar. Then add it to salt, and then we need bread This is gonna need some more flour Time to let this prove Dough has proved tripled Now, I'm not going to lie to you and say I eat pizzas Nor would I Nor would I say that I eat salads It is a balance. And to those constantly asking if I diet or count calories, I could not tell you how many calories are I have never as nothing I'm from a So instead of ordering your next takeaway, try and see if you can make it first.