Veil

@milkmakeup

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Promoted product

Milk Makeup Lip + Cheek

Shop Milk Makeup's clean, cruelty-free, vegan makeup. As a clean makeup brand, we strive to make the best Milk beauty products we can with good ingredients.

Why it worked

The video effectively demonstrates multiple product shades in a visually appealing way, allowing viewers to see the color payoff and application on skin, which is highly effective for beauty products.

Summary

The video showcases different shades of Milk Makeup's Lip + Cheek product being applied to a person's face. Each shade is displayed with its name on screen as it is applied and blended.

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Transcript, structure and on-screen text

8 beats and 8 lines of on-screen text — the parts you need to write your own version.

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Original caption

GET ON THE WAITLIST. New Lip + Cheek and Lip + Cheek Blur are exclusively dropping for 24HRS ONLY on the @sephora app on 8/17. Get 24hr early access by downloading the app + joining the waitlist. @wrentar wears new Lip + Cheek Blur, a new soft-focus finish that feels as good as it looks.