Ten years ago we helped

@milkmakeup

1.3M followers · usually 2.6K views a post

Views

202.9K

Likes

15.0K

Comments

153

Shares

1.0K

Promoted product

Milk Makeup Sticks

Shop Milk Makeup's clean, cruelty-free, vegan makeup. As a clean makeup brand, we strive to make the best Milk beauty products we can with good ingredients.

Why it worked

The video effectively leverages a native mention strategy by showcasing the product's evolution and benefits through a personal story from the co-founder. The focus on practical improvements and ease of use resonates with viewers looking for effective and convenient beauty solutions.

Summary

The co-founder of Milk Makeup introduces the new generation of their makeup sticks, highlighting improvements in formula, portability, and shade range. She explains the brand's origin and how they transformed makeup artist tricks into user-friendly products.

Free account

Transcript, structure and on-screen text

6 beats, a 226-word transcript and 51 lines of on-screen text — the parts you need to write your own version.

Original caption

Not just new packaging. A new generation.   Our co-founder @zanarassi is talking all new Sticks. A complete wardrobe for your face.   Coming soon to @sephora, @sephorafrance, @sephorauk, @ultabeauty, @amazonbeauty + milkmakeup.com