Ten years ago we helped

@milkmakeup

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SoundTikTok sound · original sound - milkmakeup

Promoted product

Milk Makeup Sticks

Shop Milk Makeup's clean, cruelty-free, vegan makeup. As a clean makeup brand, we strive to make the best Milk beauty products we can with good ingredients.

2 videos

Why it worked

The video effectively leverages a native mention strategy by showcasing the product's evolution and benefits through a personal story from the co-founder. The focus on practical improvements and ease of use resonates with viewers looking for effective and convenient beauty solutions.

Summary

The co-founder of Milk Makeup introduces the new generation of their makeup sticks, highlighting improvements in formula, portability, and shade range. She explains the brand's origin and how they transformed makeup artist tricks into user-friendly products.

Structure

1Introduction of new Milk Makeup sticks
2Origin story of Milk Makeup
3Explanation of product improvements (creaminess, pigmentation, durability)
4

Original caption

Not just new packaging. A new generation.   Our co-founder @zanarassi is talking all new Sticks. A complete wardrobe for your face.   Coming soon to @sephora, @sephorafrance, @sephorauk, @ultabeauty, @amazonbeauty + milkmakeup.com

More from @milkmakeup

Product placement

Milk Makeup (brand): ACTS - it is the brand of the makeup sticks being discussed and demonstrated. Removing it would change what happens in the video. MILK (logo): APPEARS - it is a logo on the makeup sticks. Removing it would not change what happens in the video. Sephora (retailer): APPEARS - it is mentioned as a place where the product will be available. Removing it would not change what happens in the video. Sephora France (retailer): APPEARS - it is mentioned as a place where the product will be available. Removing it would not change what happens in the video. Sephora UK (retailer): APPEARS - it is mentioned as a place where the product will be available. Removing it would not change what happens in the video. Ulta Beauty (retailer): APPEARS - it is mentioned as a place where the product will be available. Removing it would not change what happens in the video. Amazon Beauty (retailer): APPEARS - it is mentioned as a place where the product will be available. Removing it would not change what happens in the video.

Call to action

Coming soon to @sephora, @sephorafrance, @sephorauk, @ultabeauty, @amazonbeauty + milkmakeup.com

On-screen text

Ten years ago we helped put sticks on the map. And now we're raising the bar. I'm Zanna, I'm the co-founder of Milk Makeup. And this is the new generation of sticks. Enter swipe mode. Okay, quick origin story. Because it really matters. Milk Makeup was born out of Milk Studios, based on real on-set needs. We took makeup artists off label tricks into tangible products that you could actually use. Sticks are all about being portable, on the go, zero fuss. No mirror makeup, But let's face it, the category got really crowded. We knew there was room for improvement.. This is not a packaging update. It's a full retool. The new sticks had to be creamy enough to blend, pigmented enough to show up, but durable enough to actually last. We have gone from 24 sticks to 32. We also have a new family, blur. Each stick has gone from 6g to 8g. The tip is now dome shaped rather than flat, so it's much easier for application. The tops are color matched so you can actually find your shade really easily. These are formulas that are built to layer and blend together. Wear one, put them on all at once. It doesn't matter. You know your face. It's actually about less time in the mirror, though, and more time getting shit done. So.

Transcript

Ten years ago we helped put sticks on the map. And now we're raising the bar. I'm Zanna, I'm the co-founder of Milk Makeup. And this is the new generation of sticks. Enter swipe mode. Okay, quick origin story. Because it really matters. Milk Makeup was born out of Milk Studios, based on real on-set needs. We took makeup artists off label tricks into tangible products that you could actually use. Sticks are all about being portable, on the go, zero fuss. No mirror makeup, But let's face it, the category got really crowded. We knew there was room for improvement.. This is not a packaging update. It's a full retool. The new sticks had to be creamy enough to blend, pigmented enough to show up, but durable enough to actually last. We have gone from 24 sticks to 32. We also have a new family, blur. Each stick has gone from 6g to 8g. The tip is now dome shaped rather than flat, so it's much easier for application. The tops are color matched so you can actually find your shade really easily. These are formulas that are built to layer and blend together. Wear one, put them on all at once. It doesn't matter. You know your face. It's actually about less time in the mirror, though, and more time getting shit done. So.