And this all started back in 2016.

@milkmakeup

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SoundTikTok sound · original sound - milkmakeup

Promoted product

Eye Vinyl

Eye Vinyl is the best glossy, high-shine liquid eyeshadow. Get a glossy, buildable finish with even color pay off that won't irritate eyelids. Clean, vegan, cruelty-free.

Why it worked

The video effectively showcases the application and results of multiple Milk Makeup products in a visually appealing and concise tutorial, leveraging the brand's established aesthetic and the creator's expertise to drive interest and potential purchases.

Summary

This video demonstrates how to create a glossy black smoky eye look using Milk Makeup's Eye Vinyl, along with their Tattoo Stamp and Roll + Blot product. The tutorial highlights the ease of use and versatility of the products for achieving a radiant, yet shine-free finish.

Structure

1Introduction to Eye Vinyl and its 2016 origins
2Demonstration of applying Eye Vinyl for a smoky lid
3Application of Tattoo Stamp for facial accents
4Use of Roll + Blot to control shine

Original caption

Just dropped: The Throwback Collection. 2016’s most iconic: Eye Vinyl. Tattoo Stamp. Roll + Blot. Available exclusively on milkmakeup.com for a very short time only.

More from @milkmakeup

Product placement

Eye Vinyl (Acts: used to create a glossy black smoky eye look, described as pliable and easy to use. Removing it would change the makeup look.) Tattoo Stamp (Acts: used to stamp stars onto the face. Removing it would change the makeup look.) Roll + Blot (Acts: used to blot shine from the skin, described as a way to get around using powder. Removing it would change the skin's finish.) milkmakeup.com (Appears: mentioned as the exclusive retailer for the products. Removing it would change where the products can be purchased.)

Call to action

Available exclusively on milkmakeup.com for a very short time only.

On-screen text

And this all started back in 2016. Showed them that we could do like these glossy black smoky lids. So I like to go along the lid line. It's really pliable, easy to use. Or you can take a brush and smoke it out. Just working it from the lash line out. Just like that. So with Eye Vinyl I like to use my finger. It's the most fun way. You can build it and just add a little bit more going just on the lid. Just like that. Tattoo Stamp. Sunflower Oil, Vitamin E, and Aloe. We're just going to do two. Don't press too hard. Roll + Blot. Unbleached hemp papers. Instead of powder, this is kind of a great way to get around using powder. So it still leaves the skin radiant, just takes away a little bit of the shine.

Transcript

And this all started back in 2016. Showed them that we could do like these glossy black smoky lids. So I like to go along the lid line. It's really pliable, easy to use. Or you can take a brush and smoke it out. Just working it from the lash line out. Just like that. So with Eye Vinyl I like to use my finger. It's the most fun way. You can build it and just add a little bit more going just on the lid. Just like that. Tattoo Stamp. Sunflower Oil, Vitamin E, and Aloe. We're just going to do two. Don't press too hard. Roll + Blot. Unbleached hemp papers. Instead of powder, this is kind of a great way to get around using powder. So it still leaves the skin radiant, just takes away a little bit of the shine.