And this all started back in 2016.

@milkmakeup

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Promoted product

Eye Vinyl

Eye Vinyl is the best glossy, high-shine liquid eyeshadow. Get a glossy, buildable finish with even color pay off that won't irritate eyelids. Clean, vegan, cruelty-free.

Why it worked

The video effectively showcases the application and results of multiple Milk Makeup products in a visually appealing and concise tutorial, leveraging the brand's established aesthetic and the creator's expertise to drive interest and potential purchases.

Summary

This video demonstrates how to create a glossy black smoky eye look using Milk Makeup's Eye Vinyl, along with their Tattoo Stamp and Roll + Blot product. The tutorial highlights the ease of use and versatility of the products for achieving a radiant, yet shine-free finish.

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Transcript, structure and on-screen text

5 beats, a 144-word transcript and 12 lines of on-screen text — the parts you need to write your own version.

Original caption

Just dropped: The Throwback Collection. 2016’s most iconic: Eye Vinyl. Tattoo Stamp. Roll + Blot. Available exclusively on milkmakeup.com for a very short time only.