3 STICKS. 1 LOOK.

@milkmakeup

1.3M followers · usually 1.5K views a post

Views

611.0K

Likes

1.1K

Comments

32

Shares

78

SoundTikTok sound · original sound - milkmakeup

Promoted product

Milk Makeup Sticks

Shop Milk Makeup's clean, cruelty-free, vegan makeup. As a clean makeup brand, we strive to make the best Milk beauty products we can with good ingredients.

2 videos

Why it worked

The video effectively demonstrates the versatility and ease of use of the Milk Makeup sticks, showcasing multiple applications (contour, lip, cheek) with a single product line, appealing to viewers looking for multi-functional beauty products.

Summary

The video showcases three Milk Makeup sticks: Quick Sculpt in Sizzle, Lip + Cheek in Pep, and Lip + Cheek Blur in Could 9. The creator demonstrates how to use each product for contouring, lip color, and cheek blush, blending them into the skin.

Structure

1Introduction of three Milk Makeup sticks
2Demonstration of Quick Sculpt for contouring
3Demonstration of Lip + Cheek in Pep for lips
4

Original caption

Enter swipe mode in 3.   NEW Milk Sticks make it easy. The skincare-infused formula swipes on 8hrs of creamy color that melts seamlessly into skin. Now available in Europe.  Swipe on: Quick Sculpt in Sizzle Lip + Cheek in Muse High Light in Rad Get the Sticks: Belgium: @sephorabelgium Czech Republic: @sephoraczechrepublic France: @sephorafrance Germany: @sephoradeutschland Greece: @sephoragreece Italy: @sephoraitalia Poland: @sephorapolska Portugal: @sephoraportugal Romania: @sephoraromania Spain: @sephora_spain Sweden & Denmark: @sephora_scandinavia Switzerland: @sephoraswitzerland Türkiye: @sephoraturkiye UK: @sephorauk

More from @milkmakeup

Product placement

Milk Makeup (brand): Appears as a logo on the products. Removing it would not change what happens in the video. Milk Makeup Quick Sculpt in Sizzle (product): Acts as a contour stick. Its interface is operated (swiped on face), it generates a visible result (contour), and someone says what it does for them. Removing it would change what happens in the video. Milk Makeup Lip + Cheek in Pep (product): Acts as a lip and cheek color. Its interface is operated (swiped on lips), it generates a visible result (color), and someone says what it does for them. Removing it would change what happens in the video. Milk Makeup Lip + Cheek Blur in Could 9 (product): Acts as a lip and cheek color. Its interface is operated (swiped on cheeks), it generates a visible result (color), and someone says what it does for them. Removing it would change what happens in the video.