PURCHASE OR PASS: Sephora launches 👀✨

@chelsearlarson

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Sephora

Why it worked

The video leverages the excitement around new beauty product launches from popular brands, presented in a "purchase or pass" format that encourages audience engagement and discussion in the comments.

Summary

The creator reviews new beauty product launches from various brands available at Sephora, including Charlotte Tilbury, Aestura, Fresh, Rare Beauty, ONE SIZE BEAUTY, TOPICALS, and YISE Beauty. She expresses excitement for some products while noting potential drawbacks like retinol content or high price points for others.

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Transcript, structure and on-screen text

9 beats, a 374-word transcript and 1 lines of on-screen text — the parts you need to write your own version.

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Original caption

Somehow there is even more newness at @sephora and I wanna know what has caught your eye?! @Charlotte Tilbury @aestura_us @Fresh Beauty @Rare Beauty @ONE SIZE BEAUTY @TOPICALS @YISE Beauty #sephora #newlaunch #newmakeup #newskincare #newproduct