PURCHASE OR PASS: Sephora launches 👀✨

@chelsearlarson

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SoundTikTok sound · original sound - chelsearlarson

Promoted product

Sephora

Why it worked

The video leverages the excitement around new beauty product launches from popular brands, presented in a "purchase or pass" format that encourages audience engagement and discussion in the comments.

Summary

The creator reviews new beauty product launches from various brands available at Sephora, including Charlotte Tilbury, Aestura, Fresh, Rare Beauty, ONE SIZE BEAUTY, TOPICALS, and YISE Beauty. She expresses excitement for some products while noting potential drawbacks like retinol content or high price points for others.

Structure

1Introduction to Sephora new launches
2Charlotte Tilbury loose powders
3Topicals dark spot peel pads
4Aestura capsule toner
5Rare Beauty fragrance layering balms
6ONE SIZE BEAUTY color correcting stain
7YISE Beauty peptide plumping glow moisturizer
8

Original caption

Somehow there is even more newness at @sephora and I wanna know what has caught your eye?! @Charlotte Tilbury @aestura_us @Fresh Beauty @Rare Beauty @ONE SIZE BEAUTY @TOPICALS @YISE Beauty #sephora #newlaunch #newmakeup #newskincare #newproduct

More from @chelsearlarson

Product placement

Charlotte Tilbury: sells makeup, specifically loose powders. Appears in video. Aestura: sells skincare, specifically a capsule toner. Appears in video. Fresh Beauty: sells skincare, specifically a cleansing jelly balm. Appears in video. Rare Beauty: sells makeup and skincare, specifically fragrance layering balms. Appears in video. ONE SIZE BEAUTY: sells makeup, specifically a color correcting stain. Appears in video. TOPICALS: sells skincare, specifically dark spot peel pads. Appears in video. YISE Beauty: sells skincare, specifically a peptide plumping instant glow moisturizer. Appears in video.

On-screen text

PURCHASE OR PASS: Sephora launches 👀✨

Transcript

So we're playing and we're posting. I love to bake and today we got new ingredients Starting off really strong. These are the new Charlotte Tilbury assuming they're gonna be loose airbrush powders. The name hasn't been confirmed yet. Yeah, I mean, one thing that Charlotte Tilbury knows how to do is make a powder and these look stunning. I don't know a price. I don't know anything. I don't even know the name. Um, I need it. I do need this. Topicals is coming out with some Faded dark spot peel pads. I am really excited about these. Sadly, they do have retinol in them, so I cannot use them. But as soon as I can use them, I definitely will be picking these up. $20 for 12 pads. That's $20 for 12 pads. That's really good deal. Aestura is coming out with a capsule toner for sensitive skin. Someone who has sensitive skin and loves Aestura, I think I will definitely have to pick this up. It's only $24. Rare Beauty is coming out with a fragrance layering balm, but two different scents. Sweet marshmallow though. Oh my god. I need to smell this. And also fruity pear. I just, but they smell so delicious. And she's coming out with another fragrance. I need to smell this like immediately. One size is coming out with a color correcting stains. I am really interested by this. Like, what do you mean by stain? Like, what does this do? And for $28, is it going to be worth it? Yise Beauty is coming out with a peptide plumping instant glow moisturizer. This is right up my alley. $68 though. I don't know if I can spend $68 on it. I just don't know if I can spend $68 on it. Last but not least, Fresh is actually coming out with a cleansing jelly balm. I want to feel the texture of this. I think like this is innovative. I don't know. I think I might actually give this a try. So, those are all the new beauty launches that I have my eye on. So I want to know which ones you're going to be purchasing and which ones you're going to be passing.