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The part of Chick-fil-A's training nobody talks about

@the_30_rule

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+7.2K views over 9.8d · ~732/day · 9 observations

Why it worked

The video taps into a widely recognized brand (Chick-fil-A) and offers an insightful, counter-intuitive perspective on its success, framing it as a valuable business lesson about employee motivation and customer experience.

Summary

The video discusses how Chick-fil-A's training focuses on creating a mission for employees rather than just tasks. This approach leads to proactive customer service, such as employees noticing trash or offering refills without being asked, which is presented as a key to their success.

Structure

1Introduction to Chick-fil-A's unique training
2Contrast between task-driven and mission-driven employees
3Example of proactive service from a young employee
4Explanation of the 'mission-driven' approach
5Concluding thought on the impact of this training

Product placement

Chick-fil-A: ACTS - it is the subject of the video, which discusses its training and customer service. Removing it would change the video's topic. Thirty Percent: APPEARS - it is a logo on a hat. Removing it would not change what happens in the video.

On-screen text

The part of Chick-fil-A's training nobody talks about go to chick-fil-a. you're never gonna see a kid i, i'm sorry, i'm new. where's the button? right? i'm sorry, i'm new, so i can, i can fail this experience, right? because why, that is, though? the next, the next, i'm sitting down eating, talking to a friend. it's busy. another kid comes 16, walks up, i take this trash so you guys can enjoy your experience a little bit more? i get you some refills on your drinking?" amazing, 16-year-old kid making minimum wage, working at, in an industry that no one wants to work in, fast food, and has the best right? right? right?

Original caption

How to get restaurant employees to care more about the guest experience starts with giving them a mission bigger than the task. That’s what Chick-fil-A gets right. Their team isn’t just trained on what to do. They’re taught what they’re there to create for the guest. That’s why a 16-year-old notices the trash, offers the refill and steps in without being asked. Task-driven employees complete the checklist. Mission-driven employees look for ways to make the experience better. Great training doesn’t just change behavior. It changes what the employee believes the job is.