most underrated shade ❤️‍🩹

@louiserozzz

129.0K followers · usually 6.5K views a post

Views

140.8K

Likes

1.4K

Comments

21

Shares

71

SoundTikTok sound · original sound - songzxlw

View velocity

+26.8K views over 6.3d · ~4.3K/day · 5 observations

Promoted product

Timephoria lip cream

Why it worked

The video uses a close-up, visually appealing demonstration of a popular beauty product, focusing on the aesthetic of the lipstick shade and its application. The use of trending hashtags and a clear, though brief, product mention likely contributed to its reach.

Summary

The video shows a close-up of a person applying a mauve-toned lip cream to their lips. The creator is showcasing the product and its shade, implying it's an underrated choice for autumn makeup looks.

Structure

1Close-up of lips
2Applying lip cream
3Showing the applied lipstick
4Pouting and showing off the color
5Holding up a straw to the lips

Product placement

Timephoria US Store (brand): ACTS - the brand of the lip cream being applied. Removing it would mean the viewer doesn't know what product is being used. @Timephoria US Store (handle): APPEARS - a social media handle. Removing it would not change what happens in the video.

Original caption

most underrated shade ❤️‍🩹 using lip cream - 04 allura from @Timephoria US Store #timephoria #lipcombo #autumnmakeup #lipstick #lipproducts

More from @louiserozzz

On-screen text

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Transcript

most underrated shade ❤️‍🩹 using lip cream - 04 allura from @Timephoria US Store #timephoria #lipcombo #autumnmakeup #lipstick #lipproducts