Why it worked
The video uses a popular song and visually appealing lipstick shade applied in a close-up, intimate way that highlights the product's finish and color. The trending audio and relevant hashtags further contribute to its potential reach.
Summary
The video shows a close-up of a woman applying a dark berry-colored lipstick. She applies it with the applicator and then smudges it slightly with her finger, showcasing the matte finish and color payoff.
Structure
- 1Close-up of lipstick applicator
- 2Applying lipstick to lips
- 3Smudging lipstick with finger
- 4Showing final matte lip look
- 5Pursing lips
Product placement
Judydoll US (brand): ACTS - appears to be the brand of the lipstick being applied. Removing it would change the context of the video. It is the brand of the product being used.