Why it worked
The video uses a popular beauty trend (shimmery, dewy makeup) and a well-known, affordable beauty brand (SHEGLAM) to create visually appealing content that is likely to resonate with a large audience on TikTok.
Summary
The video shows a close-up of a woman applying a shimmery eyeshadow from a SHEGLAM palette. She applies the product to her eyelids and cheekbones, showcasing its glittery finish.
Structure
- 1Showcasing the eyeshadow palette
- 2Applying eyeshadow to eyelid
- 3Applying eyeshadow to cheekbone
- 4Close-up of the finished look
Product placement
SHEGLAM (brand name): appears as a watermark/tag on the video, and is mentioned in the caption. It is a beauty brand. Removing it would not change what happens in the video.