Cold calling a bookstore to see what we should read

@bradsbooks

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SoundTikTok sound · original sound - bradsbooks

View velocity

+3.9K views over 13.2d · ~297/day · 11 observations

Promoted product

Unwind by Neal Shusterman

Why it worked

The video leverages the popular BookTok trend by showcasing a "cold call" to a bookstore for recommendations, creating an engaging and relatable scenario for book lovers. The specific book recommendation, "Unwind," with its intriguing premise, also adds a layer of curiosity.

Summary

The creator cold calls a bookstore to ask for a book recommendation. The employee suggests "Unwind" by Neal Shusterman, a dystopian young adult novel about a world where parents can have "problem children" "unwound" by the government.

Structure

1Introduction and purpose of the call
2Identifying the bookstore
3Asking for a book recommendation
4Discussing the book "Unwind"
5Thanking the employee

Original caption

Day 2 cold calling an independent bookstore to see what we should be reading! What other questions should I ask? Any bookstore recommendations? Shout-out to @Books At Midnight bookstore in Greeley, CO! Book mentioned: Unwind by Neal Shusterman #BookTok #bookrecommendation

More from @bradsbooks

Product placement

Midnight Oil bookstore: ACTS - its interface is operated (the creator calls it and asks questions), it generates a visible result (the creator gets a book recommendation), someone says what it does for them (it's a bookstore). Removing it would change what happens in the video. Unwind by Neal Shusterman: ACTS - it is shown and discussed as a book recommendation, someone says what it does for them (it's a book to read). Removing it would change what happens in the video.

On-screen text

Cold calling a bookstore to see what we should read Midnight Oil Greenley, CO

Transcript

Today I'm gonna call. Call a bookshop in Colorado and ask him a couple of questions. The one I'm calling right now is Midnight Oil up in Greenlee, Colorado. Hello? Book service. Can I help you? Hey there. My name is Braden. I'm actually a book content creator in Colorado, and I was actually calling some book shops today. Do you just have like 60 seconds to answer a couple quick questions for me? Uh, today? No, sorry, just right now on the phone. I don't. I didn't know if you're busy, if you're with a customer. Oh, um, I'm kind of like the lowest employee here. Um. I mean, you work in a bookstore, is there, maybe a book that sticks out as, like, your your favorite book or favorite genre or anything specific like that? Hmm. I'm really into, like, dystopian. Um, I've also just graduated recently, so I'm into more young adult. Oh, that's cool. Um, one thing I've liked recently was Unwind by Neal Shusterman. Of a different world where, um, parents have the ability to kind of, like, if their children is like, a problem child, then they can, like, sign them off to the government to be unwound, which isn't exactly, like, killed. Interesting. It's cause, like, their soul remains intact. Oh, gosh, yeah. That's fascinating. Thank. Thank you so much for, uh, letting me interrupt your day.