@britacooks — 22x breakout selling Soups That Don't Suck cookbook

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Welcome back to a brand new season

@britacooks

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Promoted product

Soups That Don't Suck cookbookbritacooks.com

Embrace your inner home chef! I’m Brita, a Canadian home chef and food content creator living in Austin, Texas. The recipes you’ll find here are designed to be approachable, yet elevated, and a whole lot of fun to make.

Why it worked

The creator leverages a popular content series ('Soups That Don't Suck') to promote their new cookbook, creating anticipation and a clear call to action for followers interested in their recipes.

Summary

The creator announces a new season of their "Soups That Don't Suck" series, revealing it's tied to their recently written cookbook. They highlight that the recipes are simple, comforting, and designed to be memorable, encouraging viewers to follow along for new soup creations.

Structure

1Introduction to a new season of soups
2Announcement of a cookbook on soups
3Emphasis on simple, comforting, and unforgettable recipes

Original caption

new season of SOUPS THAT DON’T SUCK is hereeeee 🥣 ignoring the fact that it’s 100 degrees in Texas right now and manifesting fall in my mind. there are so many new tasty ones — think brothy, some creamy, some hearty and stick to your ribs kind of soups. full meals that you won’t be able to stop thinking about. writing and testing this last year has opened my eyes to a LOT of things when it comes to soup and I promise it requires no fancy technique. No hard to find ingredients. Just some love and a few tips and tricks I’ll be sharing along the way. follow along for all things soup! 🥣 and pls pls tag me or send me pics if you end up trying one out (nothing makes me happier) xx #soupsthatdontsuck #souptok #comfortfood #soupseason