@storeboughtisfina — 138x breakout

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I COOKED ALL 1,353 INA GARTEN RECIPES

@storeboughtisfina

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Promoted product

Ina Garten cookbooks

Why it worked

The creator leverages a unique, high-effort personal achievement to build authority and community, then uses that established trust to generate anticipation for a new product launch.

Summary

Trent, a food blogger who famously cooked every recipe by Ina Garten, announces a new 13-day series where he will revisit and remake favorites from each of her previous cookbooks. This series serves as a lead-up to the release of Ina Garten's 14th cookbook, Simply Ina.

Structure

1Introduction of the creator's massive cooking project
2Highlighting the milestone of cooking all 1,353 recipes
3Announcement of Ina Garten's upcoming 14th cookbook
4Explanation of the new 13-day series revisiting past books
5Call to action to return for the next installment

Product placement

Ina Garten cookbooks (a) ACT: The creator demonstrates cooking recipes from these books, reviews them, and ranks them. Removing them would change the entire premise of the video. Simply Ina (a) ACT: The creator announces the upcoming release of this specific cookbook, which is the catalyst for the new series of videos. Removing it would change the context of the announcement.

Call to action

Original caption

With Ina’s 14th cookbook, Simply Ina, coming out in just 16 days, I figured it was probably time to reintroduce myself! I’m Trent, and I spent six years, five months and three days cooking, rating and reviewing every recipe Ina Garten published across her cookbooks and TV show. All 1,353 of them. What started as a ridiculous Julie & Julia-inspired idea turned into a project that taught me how to cook and somehow ended in the most unbelievable way possible: making Ina’s Boston Cream Pie live with Ina herself. Now, before cookbook no. 14 officially kicks off the next chapter, I’m going back through her first 13 books. For the next 13 days, I’ll be remaking one favorite from each cookbook, then wrapping things up with my updated Top 50 Ina recipes and a ranking of all 13 books. Come back tomorrow when we’re starting, appropriately, with The Barefoot Contessa Cookbook! #InaGarten #BarefootContessa #SimplyIna #InaGartenRecipes #StoreBoughtIsFine