An apology to the noon pilates goers

@pointswithtems

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SoundTikTok sound · original sound - pointswithtems

Why it worked

The creator uses relatable humor and a personal anecdote about unemployment and finding a new appreciation for daytime activities to connect with viewers. The self-deprecating tone and honest reflection make the content engaging.

Summary

The creator apologizes to those who attend noon Pilates classes, admitting she used to judge them for not having jobs. Having recently moved and being between jobs, she now understands the appeal and enjoys the freedom of attending classes during the day.

Structure

1Apology to noon Pilates goers
2Past judgment of unemployed people attending classes
3Explanation of current situation (moved, between jobs)
4Enjoyment of 'funemployment' and attending a noon class
5Realization of the benefits and apology

Product placement

McDonald's (cup with logo appears, likely contains Diet Coke, but it is not explicitly stated that the drink is from McDonald's, and the logo is not the focus of the video) Diet Coke (drink is consumed, and mentioned by name)

On-screen text

An apology to the noon pilates goers funemployment 12:30 Diet Coke on the way home

Original caption

I am so sorry. I was unfamiliar with all y’all’s game #pilates #fyppppppppppppppppppppppp #fyp #foryou #fitness

More from @pointswithtems

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Transcript

I'm not gonna lie to y'all. I used to be one of those people that would peruse the class schedules of different studios and say, "Who are these unemployed people going to a Pilates class at noon? Do they not have anything better to do with their day? Do they not have jobs? What's going on? Who are these people?" That used to be me, right? Some of y'all probably know this by now, but I just moved from Austin. I'm between jobs. Start a new job in October. So I have two months of funemployment ✨funemployment✨ all the benefits of unemployment and none of the stress and anxiety because I actually have a job. I'm technically not unemployed. I'm just unemployed for the time being. Meaning I'm not going into a job. I'm not working. I just got back from a 12:30 Pilates class. Got myself a little Diet Coke on the way home. And I owe you all an apology. All of you noon Pilates goers. It's lovely. It's so great. I had my whole morning to myself. Went to a class. Now I have my whole day to myself. I love it here.