to day

@by.raechi

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SoundTikTok sound · Sunset Circuit

Promoted product

Diptyque Do Son

For the sea breeze and the spicy scent of tuberoses, Diptyque's Do Son collection offers a number of scented products that include fragrances, mists, and soaps.

Why it worked

The video taps into the creator's personal connection with scent and memory, making the promotion of the Diptyque perfume feel authentic and relatable. The "world's longest bag charm" concept also adds a unique and visually engaging element that encourages viewers to watch until the end.

Summary

The creator is making the world's longest bag charm, incorporating various beads and a miniature perfume bottle. She highlights her signature scent, Diptyque Do Son, and explains why scent is important to her, before adding the perfume bottle charm to the long string of beads.

Structure

1Introduction to making a long bag charm
2Showcasing signature scent: Diptyque Do Son
3Explaining the personal significance of scent
4Crafting the perfume bottle charm

Original caption

Day 7 is here!! Wow its been a week of making the worlds longest bag charm 🫣 while I do love collecting perfume, there’s something about having a signature scent 🪷 mine is Do Son from @Diptyque ! What’s yours? #bagcharm #craft #polymerclay #handmade #polymerclayartist

More from @by.raechi

Product placement

Diptyque (perfume brand): ACTS - The creator holds up a bottle of Diptyque perfume, sprays it, and discusses its scent. This action makes the product desirable and memorable. Removing it would change the video's focus. Diptyque (perfume brand): APPEARS - A small bottle of Diptyque perfume is shown as part of a charm being made. Removing it would not change the video's focus, as it's one of many charms.

Call to action

What's yours?

On-screen text

to day Day 7 turning live turning all the things I can't live without into clay beads world's longest bag charm we're signature Doson diptyque a SO big actually someone scent your person somewhere immediately so about scent for get me has floral tuberose Jasmine has warm quality it really florals smell being sweet sugary of and scent me wear every finding genuinely worth curious signature add charm officially hair have stay make

Transcript

to day Day 7 turning live turning all the things I can't live without into clay beads world's longest bag charm we're signature Doson diptyque a SO big actually someone scent your person somewhere immediately so about scent for get me has floral tuberose Jasmine has warm quality it really florals smell being sweet sugary Of and scent me wear every finding genuinely worth curious signature add charm officially hair have stay make