back day

@by.raechi

42.9K followers · usually 53.8K views a post

Views

478.0K

Likes

61.4K

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SoundTikTok sound · maggots for brains Official Instrumental

View velocity

+5.4K views over 7.6d · ~706/day · 8 observations

Promoted product

polymer clay charms

Why it worked

The video combines a popular craft (polymer clay charms) with a universally loved subject (dogs), creating a relatable and visually appealing DIY tutorial. The creator's personal connection to her dog and her genuine appreciation for her audience foster a strong sense of community and engagement.

Summary

The creator makes a polymer clay charm in the likeness of her dog, Kaia, incorporating various beads and a Coca-Cola can charm. She shares personal anecdotes about her dog's personality and her gratitude for her audience.

Structure

1Introduction and theme of making bag charms
2Introducing the dog, Kaia, as inspiration
3Demonstrating the clay sculpting process
4Adding details and coloring the charm
5Adding beads and showing the final charm

Original caption

Day 5! 🐶 my baby Kaia had to make it to the charm ft. Her signature tongue 👅 #bagcharms #craft #polymerclay #handmade #polymerclayartist

More from @by.raechi

Product placement

Coca-Cola can (appears, removing it would not change what happens in the video); Makeup products (appears, removing them would not change what happens in the video); Onitsuka Tiger shoes (appears, removing them would not change what happens in the video); Indomie instant noodles (appears, removing them would not change what happens in the video); Diptyque perfume (appears, removing it would not change what happens in the video); Pen (appears, removing it would not change what happens in the video); Polymer clay (acts, it is used to create the charms, removing it would change what happens in the video); Beads (acts, they are used to create the charms, removing them would change what happens in the video)

On-screen text

back day turning live clay make bag we're baby most yet stick I'm it best ever during genuinely lucked the ever is cuddly needs sitting to definition potato also TikTok her tongue actually things way and out especially chonky of her also loving makes happy here charm and guys beads little between charm really with without definitely my she's for now genuinely life watching to next

Transcript

Welcome Day 5! Turning the things I can't live without into clay beads until I make the world's longest bag charm. And today we're making my fur baby Kaia, probably the most important one yet. Kaia can stick her tongue out on command and I'm not even sure how I did it, but it's probably the best trick I've ever taught her. During COVID, I genuinely lucked out. She's the best dog ever. She is extremely cuddly, she always needs to be touched by me or sitting right next to me. She's the definition of couch potato. And she's also gone viral on TikTok. So if you find her, let me know. Her tongue actually is one of my favorite things about her because it's way too long and will randomly stick out, especially when she's sleeping. Obviously, my chonky little clay version of Kaia needed her tongue out too. Also, you guys have been loving the series and it makes me so happy. I'm so grateful to have all of you here watching this bag charm. So let me get longer. And guys, beads. I found these little pink beads to add between each charm. And I think they look really cute. I like it better with the pink beads or without. Anyways, Kaia definitely deserves my spot in my time capsule because she's been for me now and has genuinely changed my life. Thanks again for watching. Stay tuned to see what I make next.