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All breakouts
28.0Talking HeadStory Open hookEcommerce
Hook
Hi I'm Kayda
@drinkpoppi
906.5K followers · usually 7.2K views a post
Views
199.1K
Likes
40.7K
Comments
367
Shares
514
Promoted product
Why it worked
The video leverages the popular "pass the phone" trend and a "Love Island" theme to create a fun and engaging way to showcase the product organically within a social context.
Summary
This video features multiple individuals participating in a "pass the phone" trend, each holding a can of Poppi soda and introducing the next person in the chain. The trend highlights the drink in a casual, social context.
Structure
- 1Kayda introduces herself and Poppi, passes the phone.
- 2Caleb receives the phone, introduces himself, passes it.
- 3Rob receives the phone, passes it to the next person.
- 4The next person receives the phone, passes it to Seniorita.
- 5Seniorita receives the phone, passes it back to Prince Charming.
Product placement
Poppi (soda): ACTS - it is consumed and discussed as a beverage. Removing it would change the video's focus. Bobbi (soda): APPEARS - it is the same as Poppi, just a different spelling on the can. Removing it would not change the video's focus.
Original caption
pass the phone: love island edition ✨🫧🏝️ #LoveIsland #passthephone #poppi #drinkpoppi @kayda @Calebmcdaniel @Robert Rausch @carl.witness.lee @AniyaHarvey
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