How I cooked before being called out by a Nonna vs. after

@taylorgraysen

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2.1M

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3.3K

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SoundTikTok sound · original sound - taylorgraysen

Promoted product

Bertolli Extra Virgin Olive Oil

Bertolli olive oils and pasta sauces offer traditional Italian flavor made with quality ingredients. Check out our frozen options, or view our recipes for a simple, delicious meal.

Why it worked

The video uses humor and relatable financial struggles (ordering too much takeout) to highlight the benefits of home cooking, with the product placement of Bertolli olive oil feeling natural within the narrative of a 'Nonna's' influence.

Summary

The video contrasts the creator's previous habit of ordering expensive takeout with her new approach of cooking fresh meals, inspired by a "Nonna." The change is attributed to being called out by "Bertolli Nona" for her spending habits, leading her to embrace home cooking with Bertolli olive oil.

Structure

1Creator's past habits of ordering expensive takeout
2Being called out by a "Nonna" for financial irresponsibility
3The realization and change in behavior
4

Original caption

#ad Eat, pray, nonnamaxxx executive produced by @bertolli_us coming to a theatre near you #NonnaKnowsBest #TheGoodLivingRecipe #cooking #nonnamaxxxing

More from @taylorgraysen

Product placement

Bertolli Extra Virgin Olive Oil: It is used to dress a salad. Removing it would change the salad preparation. It is a visible product that is used in the video.

On-screen text

How I cooked before being called out by a Nonna vs. after $200 $300 $895 $1000

Transcript

That's Taylor and you're probably wondering how she ended up here. Well, let's take it back to how she used to make dinner. She didn't. Let's take it back to how she used to make dinner. She didn't. She ordered out so much the delivery guy and her had a secret handshake. Cool. Have a good day. Thank you. Wait, you had my fries? Poor Taylor. If she had a financial advisor, he'd say this: Taylor, you're running out of money. You can't keep ordering food. And then it happened. She was called out. By the Bertolli Nona. And on that day, she saw the light. This is the new Taylor. The Nona-maxing cherry tomato picking, basil sniffing, mozzarella chopping, caprese assembling, Bertolli drizzling. Taylor. Taylor.