WHAT I BOUGHT AT

@houseofbrittany

10.5K followers · usually 10.9K views a post

Views

39.3K

Likes

688

Comments

32

Shares

31

SoundTikTok sound · Heaven Can Wait

View velocity

+4.9K views over 20.7d · ~237/day · 18 observations

Promoted product

Hobby Lobby

16 videos14 creators

Why it worked

The video taps into the popular "thrift flip" or "DIY decor" trend, showing viewers how to elevate an affordable find into a custom, high-end piece. The creator's relatable struggle with scale and their solution provides practical inspiration.

Summary

The creator shows a piece of art purchased from Hobby Lobby and explains how they enhanced it at home by wrapping it in linen and adding a larger frame. They ask viewers if they would like to see a tutorial on the process.

Structure

1Showcases purchased art from Hobby Lobby
2Explains the vision and the need for modification
3Demonstrates the process of enhancing the art
4Shows the final styled piece in the home
5

Original caption

I had a MUCH bigger vision for this What I bought at @Hobby Lobby for $13 vs how I styled it at home. It was a WAY too small for my space so I beefed it up with a 36x48 canvas that I wrapped it in linen, laid it down on watercolor paper, bought a super cheap floater frame on amazon and now I have an XL moody piece of art for <$100 that I can change out of the vibe of the room changes! I filmed the entire process let me know if you want a tutorial! #hobbylobby #homedecor #interiordesign #moodyaesthetic #DIY

More from @houseofbrittany

Product placement

Hobby Lobby: ACTS - the store where the creator bought an item. Removing it would change the video's narrative about where the item was purchased. Amazon: APPEARS - the platform where the creator bought a frame. Removing it would not change the video's narrative.