@humanebroward — 7x breakout

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He didn't get adopted

@humanebroward

1.4M followers · usually 6.7K views a post

Views

48.0K

Likes

10.9K

Comments

1.3K

Why it worked

The video evokes strong emotions by showing a sad dog who was overlooked for adoption, then highlights the staff's care and the dog's desire for companionship, creating a compelling narrative that encourages viewers to consider adoption.

Summary

A video shows a sad dog named Bruce in a kennel, who was not adopted. The staff then bring his bed into their office, but he still wants to be closer to them. The video ends with a plea to adopt Bruce.

Structure

1Dog in kennel, not adopted
2Dog is sad and misses people
3Staff bring dog's bed to office
4Dog wants to be closer to people
5Plea to adopt Bruce

Call to action

Please adopt Bruce

On-screen text

He didn't get adopted Even though thousands of people saw his last video So we brought his bed into our office... ...but he just wanted to be closer to us 6-year-old Bruce Please adopt Bruce

Original caption

Doesn’t anyone want Bruce? 🥺🙏 Bruce is just a big heart wrapped in 60 lbs of love. This handsome 6-year-old is looking for a second chance at happiness 🙏 Our volunteers and staff have only wonderful things to say about this big boy ☺️ They describe him as friendly, incredibly loving, and always happy to soak up every pet and scratch he can get. If you’re looking for a certified couch potato who genuinely enjoys spending time with his people, Bruce is your guy ❤️ Bruce is a gentle fellow by nature, and has lived with other dogs and even cats ☺️ What Bruce wants most isn’t anything fancy. He doesn’t need to run and play all day, or go on extravagant adventures. He’s simply hoping for someone who will see the wonderful dog he is and give him what every dog deserves: a soft bed, a caring family, and someone to love with their whole heart 🥹🙏 If you’ve been searching for a loyal companion who will greet you with a wagging tail, lean in for affection, and remind you every day how loved you are, Bruce is waiting to meet you ❤️ Could you be the one to give this amazing boy the forever home he’s been dreaming of? 🙏 Thanks to a friend, Bruce’s adoption fee has been paid! ❤️ To meet Bruce, please complete the pre-adoption application online (link in bio) and stop by the Humane Society of Broward County at 2070 Griffin Road, Fort Lauderdale, FL 33312. We are open daily at 11 a.m. If you have any questions, call 954-989-3977.