Just 3 gujarati girls who woke up one day in 2017 and decided to start a YouTube channel...

@nickip321

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SoundTikTok sound · Chopin Nocturne No. 2 Piano Mono

Promoted product

Instant Pot

Instant Pot® is a well-known brand providing kitchen appliances. Find pressure cookers, air fryers, countertop toaster ovens, milk frothers, and accessories.

4 videos4 creators

Why it worked

The "rags to riches" narrative, showcasing a humble beginning evolving into a national television appearance, creates a compelling and aspirational story that resonates with viewers.

Summary

This slideshow documents the journey of three Gujarati women who started a YouTube channel in 2017 and eventually appeared on Good Morning America to teach viewers how to make Pav Bhaji in an Instant Pot.

Structure

1Starting a YouTube channel
2Appearing on Good Morning America
3Teaching a recipe using an Instant Pot

Product placement

Good Morning America (GMA): appears as a TV show/brand logo on screen and in the background. Removing it would change the context of the video. YouTube: mentioned as the platform where the channel started. Removing it would change the context of the video. Instant Pot: appears as a product being used to cook. Removing it would change the context of the video.

Original caption

This was a crash course in filming, editing and producing content that taught us all so much. #instantpot #gma @poonam_patel #gujarat

More from @nickip321

On-screen text

Just 3 gujarati girls who woke up one day in 2017 and decided to start a YouTube channel... And somehow ended up on Good Morning America... Teaching America how to make Pav Bhaji in an instant pot