TRUMP THREATENED CANADA'S

@itskatarnett

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SoundTikTok sound · original sound - itskatarnett

Promoted product

Mauril

Why it worked

The video tapped into a sense of national pride and cultural preservation, framing the download of the Mauril app as a collective action against an external threat, thereby creating a viral community effort.

Summary

The creator highlights how the CBC/Radio-Canada app, Mauril, surged to the number one spot in educational charts within 24 hours. This surge is presented as a response to a perceived threat to Canadian language and culture, with the app's success demonstrating a collective effort to support it.

Structure

1Introduction of a threat to Canadian language
2Demonstration of the app 'Mauril' and its success
3Explanation of the app's rise in charts
4Connection to Canadian bilingualism and cultural pride

Product placement

Mauril (app): Acts - it is an app that people downloaded and it ranked #1 in educational charts. Removing it would change the video's topic. CBC/Radio-Canada (company): Appears - it is the developer of the app. Removing it would not change what happens in the video.

Original caption

Thank you to everyone who downloaded and spread the word. Remember this the next time someone says we need to defund the @CBC #cdnpoli #elbowsup #learnfrench

More from @itskatarnett

Call to action

Thank you to everyone who downloaded and spread the word. Remember this the next time someone says we need to defund the @CBC #cdnpoli #elbowsup #learnfrench

On-screen text

TRUMP THREATENED CANADA'S AND THIS IS WHAT WE DID. MAURIL CBC/Radio-Canada Yesterday 3:55 PM Open 249 CHART #59 Education DEVELOPER Radio-Canada IN 24 HOURS, SO MANY PEOPLE DOWNLOADED THE APP MAURIL FROM C FROM 59 TO THE NUMBER ONE SPOT IN THE EDUCATIONAL CHARTS IN THE APP STORE. 30% OF CANADIANS ALREADY SPEAK AND THE REST OF THE COUNTRY JUST LEARNED ONE JE ME SOUVIENS.

Transcript

TRUMP THREATENED CANADA'S AND THIS IS WHAT WE DID. IN 24 HOURS, SO MANY PEOPLE DOWNLOADED THE APP MAURIL FROM C FROM 59 TO THE NUMBER ONE SPOT IN THE EDUCATIONAL CHARTS IN THE APP STORE. 30% OF CANADIANS ALREADY SPEAK AND THE REST OF THE COUNTRY JUST LEARNED ONE JE ME SOUVIENS.