@pjbae — 5x breakout

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You need FRAT BOOTS.

@pjbae

17.3K followers · usually 12.0K views a post

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Why it worked

The creator uses a relatable and humorous approach to college fashion advice, sharing a personal anecdote that resonates with viewers who may have had similar experiences with ruining nice items in casual settings.

Summary

The creator advises against wearing expensive or new boots to college parties and bars, recommending instead to opt for cheap, second-hand, or worn-out boots. She shares her own negative experience of ruining a pair of $300 boots at college events.

Structure

1Introduction to "frat boots"
2Advice against wearing nice boots to college parties
3Demonstration of worn-out boots
4Recommendation for cheap/thrifted boots
5Demonstration of nice boots
6Personal anecdote about ruining expensive boots

On-screen text

You need FRAT BOOTS.

Transcript

Okay, you don't one thing that people do not tell you to bring to college is a pair of beat-up boots, okay? Forget the frat shoe because honestly, everyone wears boots out nowadays and boots are 20 times cuter and why would you not want to look cute at parties, the darty, the bond, right? What they don't fucking tell you is how fucking disgusting your boots are going to get. So these are like my beat-up frat boot, right? Freaking disgusting, worn, dirty, soles are gone. If you're bringing boots to college specifically for wearing out, you're gonna want to get either really cheap ones, second hand or thrift like mine or hand-me-downs from your auntie. I'm not saying not to bring nice boots. Like these are my nice boots, they're for taking photos, they're for going to dinner, things like that, but I am never ever ever popping out to a bar in these. Like, no. I learned my lesson the hard way. I brought my free people $300 boots, they got fucking destroyed. So learn from my mistakes. Like, do not wear your nice boots out. You will thank me later.