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32.8Silent UGCOther hookEntertainment
Hook
One word: HERSTORY 💓🙂↕️
@mtv
10.8M followers · usually 7.1K views a post
Views
233.1K
Likes
28.8K
Comments
32
Shares
285
Promoted product
VMA
The MTV VMAs 2025 celebrates the year's biggest artists and music videos with performances, honors and more, airing on CBS.
Why it worked
The post leverages the excitement around VMA nominations and a live performance to drive engagement through a clear call to action to vote, tapping into fan interest and the cultural relevance of the awards show.
Summary
This TikTok slideshow features photos of Zara Larsson and another performer at the All Points East festival, promoting their performance of "Stateside" and encouraging viewers to vote for the VMAs. The post highlights their nomination and first-ever performance of the song.
Structure
- 1Introduction of "HERSTORY"
- 2Announcement of VMA nominees Zara Larsson and another performer
- 3Highlighting their first-ever performance of "Stateside" at All Points East
- 4Call to vote for the VMAs
Product placement
Zara Larsson (performer, ACTS - performs music, removing her would change the video); 😘🙈☺️ (performer, ACTS - performs music, removing them would change the video); All Points East (music festival, ACTS - venue where performance occurs, removing it would change the video); MTV (media brand, APPEARS - logo/handle, removing it would not change the video); VMA (awards show, APPEARS - award show name, removing it would not change the video)
Original caption
One word: HERSTORY 💓🙂↕️ 2026 #VMA nominees @Zara Larsson and @😘🙈☺️ performed “Stateside” for the first time EVER at @All Points East this weekend 🥳
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