BACARDI

@mtv

10.8M followers · usually 7.1K views a post

Views

640.7K

Likes

1.6K

Comments

23

Shares

10

SoundTikTok sound · original sound - mtv

Promoted product

Bacardi

Do what moves you with BACARDÍ Rum, a true taste of the Caribbean. Learn about rum cocktails, our events, festivals and fascinating history.

2 videos2 creators

Why it worked

The video leverages the excitement around a popular awards show (VMAs) and a well-known brand (Bacardi) to create a celebratory and engaging piece of content that encourages audience participation through voting.

Summary

This video celebrates the return of the Best Dance award at the VMAs, sponsored by Bacardi. It encourages viewers to vote and highlights that music and dancing make everything better.

Structure

1Bacardi bottles and logo shown
2Mention of VMA Best Dance award return
3Thanks to Bacardi and MTV
4Call to vote and celebrate with music

Original caption

Get ready to move, because Best Dance is BACK at the #VMAs, thanks to @Bacardi 🙂‍↕️ Celebrate the return by voting each day – then catch who wins at the 2026 VMAs on September 27th! 🚀💙

More from @mtv

Product placement

Bacardi: (a) it ACTS - it is shown on screen in a wooden crate with bottles, and a logo appears on a poster and on a shirt. Removing it would change what happens in the video. (b) it merely APPEARS - a logo appears on a poster. Removing it would change what happens in the video. MTV: (a) it ACTS - it is mentioned as the presenter of the VMA awards. Removing it would change what happens in the video. VMAs: (a) it ACTS - it is mentioned as the awards show. Removing it would change what happens in the video.

Call to action

vote.mtv.com

On-screen text

BACARDI Seven years without the VMA for best dance. Thanks to BACARDI MTV IS BRINGING IT BACK. IS BACK Shout out to the DJ favorite tracks. Get ready to move because everything is better with a beat.

Transcript

Seven years without the VMA for best dance. Thanks to BACARDI MTV IS BRINGING IT BACK. IS BACK Shout out to the DJ favorite tracks. Get ready to move, because everything is better with a beat.