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Hook
Ariana Grande wins Video of the Year at the 2025 VMAs
@mtv
10.8M followers · usually 7.1K views a post
Views
487.2K
Likes
82.3K
Comments
537
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1.5K
Why it worked
The video leverages the emotional resonance of an award acceptance speech and the popularity of a major artist to create engaging content. The inclusion of a call to action for an upcoming event also drives engagement.
Summary
Ariana Grande accepts the Video of the Year award at the 2025 VMAs, expressing gratitude to her fans and reflecting on how art has been a safe space for her throughout her life. The video also includes a call to action to vote for this year's Video of the Year.
Structure
- 1Accepts Video of the Year award
- 2Thanks fans
- 3Reflects on art as a safe space
- 4Expresses gratitude for career and support
- 5Call to action to vote for next year's award
Product placement
MTV (appears): A channel or studio logo. Removing it would not change what happens in the video.
CBS (appears): A channel or studio logo. Removing it would not change what happens in the video.
Paramount+ (appears): A channel or studio logo. Removing it would not change what happens in the video.
VMAs (appears): An award show name. Removing it would not change what happens in the video.
Call to action
Help pick this year’s Video of the Year NOW at vote.mtv.com and tune in September 27th on @CBS and @Paramount+
On-screen text
Ariana Grande wins
Video of the Year at
the 2025 VMAs
Original caption
A #VMA moment I’ll never forget? @arianagrande winning Video of the Year for “brighter days ahead” last year 🥹💙 Help pick this year’s Video of the Year NOW at vote.mtv.com and tune in September 27th on @CBS and @Paramount+
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