@mtv — 169x breakout

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And I’m the luckiest social media manager in the world to get to share this 2025 @Sabrina Carpenter moment with you all again 🥹💙

@mtv

10.9M followers · usually 143.6K views a post

Views

947.5K

Likes

197.1K

Comments

798

3.5K

View velocity

+136.5K views over 16.1d · ~8.5K/day · 14 observations

Why it worked

The video leverages the popularity of Sabrina Carpenter and the excitement of the VMAs to drive engagement through voting and tune-in calls to action, appealing to fans' desire to support their favorite artists and events.

Summary

A social media manager expresses gratitude for being able to share a moment with Sabrina Carpenter and encourages viewers to vote for VMA moments and tune into the awards show on CBS and Paramount+.

Structure

1Expressing gratitude for sharing a moment
2Encouraging voting for VMA moments
3Promoting tune-in information for the awards show

Product placement

MTV (appears, watermark, removing it would not change what happens in the video), CBS (appears, watermark, removing it would not change what happens in the video), Paramount+ (appears, watermark, removing it would not change what happens in the video)

Call to action

Don’t forget to head to vote.mtv.com to make more VMA moments like this possible and tune in on September 27th on @CBS and @Paramount+

On-screen text

ALBUM

Transcript

And I’m the luckiest social media manager in the world to get to share this 2025 @Sabrina Carpenter moment with you all again 🥹💙 Don’t forget to head to vote.mtv.com to make more VMA moments like this possible and tune in on September 27th on @CBS and @Paramount+