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Hook
No more doomscrolling 🖐️
@mtv
10.9M followers · usually 143.6K views a post
Views
1.4M
Likes
1.5K
Comments
11
Shares
13
Why it worked
The video leverages the excitement of a popular awards show (VMAs) and a well-known brand (Bacardi) to create engaging content. The focus on voting for favorite artists taps into fan engagement and encourages participation.
Summary
The video shows clips of people at an event, with a focus on a phone displaying the VMA Best Dance Award voting website. The website lists various artists and allows users to vote, with Bacardi mentioned as a sponsor.
Structure
- 1People at an event
- 2Phone displaying VMA voting website
- 3Scrolling through voting options
- 4Close-up of voting interface
- 5Bacardi sponsorship mentioned
Product placement
Bacardi (rum brand): APPEARS as a logo on banners and as a sponsor logo on the voting website. Removing it would not change what happens in the video. MTV (media brand): APPEARS as a logo on banners and as a website domain. Removing it would not change what happens in the video. VMA (awards show): APPEARS as a logo on banners and as a website domain. Removing it would not change what happens in the video.
Call to action
vote.mtv.com
On-screen text
VOTE
BEST DANCE AWARD
IS BACK
BACARDI
vote.mtv.com
BEST LATIN
BEST K-POP
BEST DANCE
2020 votes remaining
Bebe Rexha & Faithless
New Religion
0
votes
Lady Gaga & Doechii
0
votes
Madonna
Confessions Pt. II - The Film
0
votes
Slayyyter
DANCE
0
votes
Tate McRae
Greedy
0
votes
VOTE FOR YOUR FAVE TRACK
BACARDI
BEST DANCE AWARD
IS BACK
Original caption
No more doomscrolling 🖐️ Best Dance is BACK at the #VMAs! It's time to vote for your fave track, thanks to @Bacardi! 🦇
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