BEST NEW ARTIST

The video leverages the popularity of the MTV Video Music Awards and its nominees to drive engagement. By showcasing each nominee with their name and image, it appeals to their respective fan bases, encouraging them to vote and tune in.

This video showcases the nominees for the Best New Artist award at the MTV Video Music Awards. It features images and names of each nominee, along with the MTV VMA branding and sponsor logos. The video concludes with a call to action to vote for the winner on vote.mtv.com and tune in to the broadcast.

MTV Video Music Awards (VMA): an annual awards show that recognizes achievements in music video. It appears as a logo and is mentioned in the on-screen text. Removing it would not change what happens in the video, as it is the context for the nominations. The General: an insurance company that is a sponsor. It appears as a logo. Removing it would not change what happens in the video. CBS: a television network that broadcasts the awards. It appears as a logo. Removing it would not change what happens in the video. Paramount+: a streaming service that broadcasts the awards. It appears as a logo. Removing it would not change what happens in the video. Bella Kay: a nominee for Best New Artist. Her name and image appear. Removing her name would change the video as she is one of the featured artists. CORTIS: a nominee for Best New Artist. Their name and image appear. Removing their name would change the video as they are one of the featured artists. Magnus Ferrell: a nominee for Best New Artist. His name and image appear. Removing his name would change the video as he is one of the featured artists. Malcolm Todd: a nominee for Best New Artist. His name and image appear. Removing his name would change the video as he is one of the featured artists. Myles Smith: a nominee for Best New Artist. His name and image appear. Removing his name would change the video as he is one of the featured artists. Sienna Spiro: a nominee for Best New Artist. Her name and image appear. Removing her name would change the video as she is one of the featured artists. Stella Lefty: a nominee for Best New Artist. Her name and image appear. Removing her name would change the video as she is one of the featured artists.