The reason you're not finding

@modamensch

300.3K followers · usually 7.4K views a post

Views

404.0K

Likes

91.2K

Comments

237

Shares

2.0K

SoundTikTok sound · Wes Anderson-esque Cute Acoustic

Promoted product

Blondie Nites

Whether you're striking a pose or dancing the night away Blondie Nites dresses are gorgeous on-trend & totally fun because every moment deserves a little magic.

Why it worked

The video provides practical, actionable advice for a common problem (finding affordable, stylish secondhand clothing) and offers a clear, step-by-step solution that viewers can immediately implement. The use of on-screen text and visual examples makes the information easy to digest and follow.

Summary

This video explains how to effectively search for clothing on secondhand resale apps. It advises against using broad aesthetic keywords and instead recommends using more specific terms, searching by brand, and utilizing search filters to find desired items at better prices.

Structure

1Stop using aesthetic keywords
2Search using specific keywords and brands
3Utilize search filters
4Find brands that suit your style

Original caption

You're not finding anything cute and affordable on secondhand resale apps like Depop and Vinted because you're only searching using aesthetic keywords! Get more specific if you want a better chance at finding deals. #sustainablefashion #depop #depoptips #resalefashion #thrifttok thrifting, resale fashion, depop tips and tricks, shein alternatives

More from @modamensch

Product placement

Depop (app that sells secondhand clothing, ACTS - it is operated by the user to find clothing, removing it would change what happens in the video), Vinted (app that sells secondhand clothing, ACTS - it is operated by the user to find clothing, removing it would change what happens in the video), Shein (fast fashion brand, merely APPEARS - mentioned as an example of how not to search, removing it would not change what happens in the video), Blondie Nites (brand of clothing, ACTS - a specific dress from this brand is shown as an example of a successful search, removing it would change what happens in the video), Linda Bernell (designer of clothing, merely APPEARS - mentioned as the designer of a specific dress, removing it would not change what happens in the video), Express (clothing brand, ACTS - mentioned as an example of a brand to search for, removing it would not change what happens in the video), GEM (resale search engine, ACTS - it is operated by the user to find clothing, removing it would change what happens in the video)

Call to action

Happy hunting!

On-screen text

STOP USING AESTHETIC KEYWORDS SECONDHAND RESALE APPS ARE THE BEST IF YOU KNOW HOW TO USE THEM! YOU CAN'T USE THEM WITH A FAST FASHION MINDSET! USE MORE SPECIFIC KEYWORDS OR SHOP BY BRAND! USE SEARCH FILTERS HOW TO FIND BRANDS THAT SUIT YOUR STYLE EXAMPLE BRAND: BLONDIE NITES PRICE: $75 USD Vintage purple and black gothic fairy dress EXAMPLE BRAND: BLONDIE NITES PRICE: $15 USD

Transcript

The reason you're not finding anything cute and affordable on secondhand clothing apps is because you're searching using aesthetic-related keywords. It is totally true that secondhand resale apps are the absolute best, most sustainable, and most affordable alternative to fast fashion, but you won't find success if you search them in the exact same way that you search Shein. If you're looking for vampy Gothic dresses, for example, and you are literally searching the phrase "vampy Gothic dresses." You're shooting yourself in the foot because you're searching for sellers that are aware of the current trends and are therefore probably going to ask you for a bit more money. All of my favourite pieces I have found using more specific keywords. For example, instead of searching for "Gothic dresses" I search for "vintage velvet maxi dresses" or "90s homecoming dresses." Or I search by specific brands that I know tend to have clothing that's more in my style, like "Express black tank top." Then, I'll use the search filters to my advantage, making sure that I can only see garments in my size, in my budget, in the color that I want, and depending on the platform, only in the material that I want. And I'll let you in on a little secret: a great way to find brands that tend to make clothing in your style, if you don't have any in mind yet, is to use those aesthetic keywords. Find something that is super dreamy but totally out of your budget. Pay attention to what brand it is, and then go and search garments by that brand. I know from personal experience, and a lot of the time, especially if you search multiple apps or you use a resale search engine like GEM, you can actually find that exact garment at a more affordable price. Happy hunting!