today I'm having a Future Me day

@ashley.paiige

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Promoted product

Biolage Color Last

Explore the best quality hair products that are naturally inspired and scientifically minded from Biolage. Discover our collections at Biolage.com.

Why it worked

The video effectively blends relatable self-care routines with a timely product promotion, leveraging a popular sale and a trusted beauty publication's endorsement to create a native and persuasive advertisement.

Summary

The creator outlines her "Future Me Day" routine, which involves self-care activities like washing her hair with Biolage Color Last products and preparing fruit. She then visits Ulta Beauty to stock up on the Biolage Color Last shampoo and conditioner due to a sale, emphasizing its benefits for color-treated hair.

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Transcript, structure and on-screen text

5 beats, a 229-word transcript and 34 lines of on-screen text — the parts you need to write your own version.

Original caption

✨ doing little favors for Future Me—including stocking up on my @BIOLAGE Color Last while it's 2 for $32 at @Ulta Beauty (8/2–8/22)! #BiolagePartner #BiolageColorLast #ultabeauty #SelfCare #showerroutine