Entrepreneur TWO BEST FRIENDS TURNED THEIR SIDE HUSTLE INTO A MULTI-MILLION-DOLLAR BRAND

@entrepreneur

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SoundTikTok sound · Echos in My Mind (Lofi)

Promoted product

Stakt

Everyday movement, elevated. The original foldable mat, adjustable weights, and weighted vest built to adapt to how you actually move.

2 videos2 creators

Why it worked

The story follows a classic entrepreneurial narrative of identifying a problem, bootstrapping a solution, and achieving significant success, which resonates with aspiring business owners. The "lesson" slide provides actionable advice and encouragement, making the content relatable and shareable.

Summary

This slideshow tells the story of two best friends, Millie Blumka and Taylor Borenstein, who turned their side hustle into a multi-million-dollar brand called Stakt, which sells innovative yoga mats. The post details their journey from identifying a market need to launching their business, overcoming challenges, and achieving significant financial success.

Structure

1Introduction of the founders and their multi-million dollar brand
2The spark: identifying a problem with existing yoga mats
3The launch: bootstrapping the business with personal savings

Original caption

Millie Blumka and Taylor Borenstein noticed fitness trainers kept folding their yoga mats in half during home workouts and realized nothing on the market did it better. They each put in $25,000 of savings, kept their day jobs and built Stakt into a business on track for $10 million in revenue in 2025 — doubling year over year. This is the story of Stakt.

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Product placement

Stakt (a brand of yoga mats) ACTS - it is the product being sold and the focus of the story. Removing it would change the entire video. The video shows the product and discusses its creation and success. The brand name 'Stakt' appears on the product in the final slide.

On-screen text

Entrepreneur TWO BEST FRIENDS TURNED THEIR SIDE HUSTLE INTO A MULTI-MILLION-DOLLAR BRAND THE SPARK During home workouts, Millie Blumka and Taylor Borenstein noticed trainers folding their mats for extra support. Their old mats couldn't keep up with the workouts, and nothing on the market solved for that issue. THE LAUNCH Neither had started a business or created a product before. Their first step was networking. They each put in $25,000 of personal savings and have reinvested profits ever since. Both kept their day jobs. THE TURNING POINT Consistent monthly revenue took about a year to materialize; a mix of good months, great months and bad months before things leveled out. Once it did, Millie and Taylor made Stakt their full-time jobs. THE LESSON: THERE WILL NEVER BE A PERFECT TIME Millie and Taylor both say the same thing: real progress starts once you launch. That's when you can adapt, learn and grow. Everyone will have advice, trust your gut and remember that no one has it all figured out. The chaos, Taylor says, is part of the journey.