Public rollmops 🐟

@paulylong

3.8M followers · usually 240.0K views a post

Views

1.7M

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124.1K

Comments

550

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SoundTikTok sound · Cafe-style sophisticated jazz piano band 9 minutes(871496)

Promoted product

Rollmops

Sendo muito apreciado em bares, é uma sardinha enrolada em uma cebola e conservado no vinagre, tem sabor amplamente azedo e ácido. Aqui existem várias embalagens e preços.

Why it worked

The video leverages a common TikTok trend of trying unusual foods with strangers, combined with the creator's established persona and a clear, concise explanation of the food item, leading to viewer engagement and curiosity.

Summary

The creator approaches strangers to try rollmops, a pickled herring dish. After explaining what it is, they share a bite with a stranger who initially expresses hesitation but ultimately finds the rollmops to be a good and umami flavor.

Structure

1Introduce rollmops and ask strangers to try them
2Explain what rollmops are
3Share and taste the rollmops
4Discuss the flavor and reaction
5

Original caption

Worth a try or say goodbye?🐟🥒🧅

More from @paulylong

Product placement

Rollmops: a food product consisting of pickled herring wrapped around a pickle and onion. It ACTS as a food item to be eaten and reviewed. Removing it would change the video's topic. Rilkmans: the brand name on the Rollmops jar. It APPEARS as a label on the product. Removing it would not change what happens in the video.

Call to action

Worth a try or say goodbye?

On-screen text

Public rollmops 🐟

Transcript

Let's get some strangers to try rollmops. Hey, do you want to try some rollmops? Yeah. You want to try some rollmops? Let's go. Have you ever had them before? No. You see my videos? Yeah. You know me on TikTok? Yeah. Let's go. That's funny. All right, let's go. Do you think they're gonna be good or bad? Good. I love the rollmops because... Oh yeah? I love it. Oh, let's go. This is your thing. All right, this is a fresh jar, okay? Do you know what they are? No. So it's pickled herring, wrapped around a pickle and onion. Okay. So it's like, like vinegary kind of, sour, you know what I mean? Yeah. All right. Let's do it. Are you nervous? Yeah. Okay. Here we go. Let's go. Here we go. So there's onions on top. I usually do an onion first. Here, you want one? Okay. I take... Let's do an onion together. Hold on. Cheers. Cheers. This is the flavor. You like it? No. Oh. You really? No. Rollmops for the win. All right. If you know my content, you know my content. You see me, right? I always say worth a try or say goodbye. What do you think? Worth a try or say goodbye? Worth a try. Worth a try. I told you guys, they're not bad. They're pretty good. Right? Yeah. How would you describe it? Fresh. Fresh. I've said fresh many times. Sweet. Sweet. A little bit. Umami. Umami. That's a good word. That's a good word. Okay. Yeah. Appreciate you. Bye. Bye.