Why it worked
The video uses a close-up, satisfying application of a bold lip color, which is visually appealing and taps into the popular 'iconic red lips' trend. The creator's aesthetic and the clear demonstration of the product's effect likely contributed to its virality.
Summary
The creator applies a dark red lip lacquer to their lips, showcasing the product and its final look. The video focuses on the application and the resulting iconic red lips.
Structure
- 1Applying lip lacquer
- 2Showcasing the application
- 3Pouting and showing off lips
- 4Revealing the product packaging
Product placement
COLORKEY COSMETICS VIỆT NAM (brand name of makeup) ACTS - it is the brand of the lip lacquer being applied. Removing it would change what happens in the video. COLORKEY (brand name of makeup) ACTS - it is the brand of the lip lacquer being applied. Removing it would change what happens in the video.