I used to work in public accounting at Deloitte and I created this Excel for Accountants course to teach you everything that I wish I knew going into Deloitte so that I didn't get fired.

@gramajoconsulting

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Promoted product

Excel for Accountants

Stan | Linksite

2 videos

Why it worked

The video effectively leverages a personal success story and a clear pain point (fear of being fired due to lack of skills) to introduce a practical solution. The offer of a discount code with a time-sensitive urgency creates a strong incentive for immediate action.

Summary

The creator, a former public accountant, introduces an "Excel for Accountants" course designed to teach essential skills learned over a 12-year career. The course covers workpaper management, shortcuts, formulas, and Power Query, emphasizing a project-based approach to build practical skills for resumes. A discount code is offered for a limited time.

Structure

1Introduction of creator and course purpose
2Highlighting the importance of Excel and Power Query
3Explaining the project-based curriculum and resume benefits
4

Original caption

Use code PQ30 until Wednesday for $30 off! #accounting #excel #exceltips #exceltutorial #exceltricks

More from @gramajoconsulting

Product placement

Excel for Accountants (ACTS - it is a course that teaches skills, and the video shows the course interface and discusses its content; removing it would change what happens in the video) | Power Query (ACTS - it is a tool within Excel that the course teaches how to use, and the video mentions it as a key component of the course; removing it would change what happens in the video) | Excel (ACTS - it is a software program that the course is about, and the video discusses its functionalities; removing it would change what happens in the video)

Call to action

Use PQ30 at Checkout

On-screen text

You are previewing all course lessons Excel for Accountants 0% complete Search by lesson title Module 1: Introduction Module 2: Turn 30 minutes of cleanup into 5 minutes Module 3: Build workpapers your manager can review in minutes Module 4: Must Know Excel Functions Module 5: Power Query Fundamentals Module 6: Build an Automated Accounting Workflow in Power Query Module 7: Merge, Analyze & Automate with Power Query Module 8: Troubleshooting Power Query Use PQ30 at Checkout

Transcript

I used to work in public accounting at Deloitte and I created this Excel for Accountants course to teach you everything that I wish I knew going into Deloitte so that I didn't get fired. Excel was a big part of my day-to-day at Deloitte and even after Deloitte in my 12-year career. And everything that I put into this course is everything that I've learned from laying out your work paper to the shortcuts and formulas that you need to know, how to clean up a work paper to building an automated accounting workflow from scratch. And then also going into Power Query. Power Query is a tool that I've used to save tens of thousands of hours for customers and clients. And it's something that I knew at the very beginning of my career. So not only are you going to learn Excel, it's a project-based curriculum so you're going to be able to build something from scratch and put that on your resume that you're actually building things in Excel rather than just knowing a couple of shortcuts and formulas. Right now you can get $30 off if you use this code PQ30 at checkout. And the price is going to go up in a few days so you want to make sure to check it out before the price goes up. The link in the bio.