Ricardy Fabre via Storyful FOX NEWS 'SEWER PEOPLE' SEEN EMERGING

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Why it worked

The video likely worked due to its shocking and unusual nature, capturing a bizarre event that generated curiosity and discussion about urban exploration and the hidden lives within a city.

Summary

A video from Midtown Manhattan shows three individuals emerging from a manhole in the early morning hours. The individuals were wearing overalls and headlamps, and the incident is part of a pattern of similar occurrences in other boroughs.

Structure

1Individuals emerge from a manhole in NYC.
2Onlookers react with surprise and commentary.
3The individuals move along the street.
4The incident is contextualized with similar past events.

Product placement

FOX NEWS: (a) it APPEARS - a corner watermark, removing it would not change what happens in the video.

On-screen text

Ricardy Fabre via Storyful FOX NEWS 'SEWER PEOPLE' SEEN EMERGING FROM NEW YORK CITY MANHOLE OH S***! DO THAT S***? WOW! THE PENN DISTRICT THEY REALLY DO THAT S*** I WAS JUST TALKING ABOUT OF S*** WITH MY YO!

Transcript

OH S***! DO THAT S***? WOW! THEY REALLY DO THAT S*** I WAS JUST TALKING ABOUT OF S*** WITH MY YO!

Original caption

WATCH: Video from Midtown Manhattan shows three unknown 'sewer people' emerging from a manhole around 4 a.m. wearing overalls and headlamps. Detectives say similar incidents have surfaced in Brooklyn and Queens, with people previously arrested telling police they were scavenging underground for anything valuable. Officials say inspections have found no threat to city infrastructure, but warn entering the sewer system is illegal and "extremely dangerous."