Why it worked
The stark visual contrast between the 'before' and 'after' of the market effectively communicates the severity of the flood and its impact, making the destruction immediately apparent and impactful to the viewer.
Summary
This video shows a split screen comparing the "before" and "after" of Trishuli Market following a massive flood. The "after" side displays widespread destruction and devastation, while the "before" side shows the market in its original state.
Structure
- 1Split screen comparison
- 2Before and after imagery
- 3Massive destruction shown
- 4Trishuli Market devastated
Product placement
nepali: watermark that appears in the top right corner of the video. Removing it would not change what happens in the video.
On-screen text
AFTER
BEFORE
MASSIVE DESTRUCTION
UNIMAGINABLE FLOOD LEAVES
TRISHULI MARKET
LOOKING COMPLETELY DEVASTATED
The flood aftermath has left Trishuli Market covered in destruction, revealing the scale of damage across the area.