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All breakouts
103Talking HeadSocial Proof hookEcommerce
Hook
Npc girls pay for makeup and lose all their money
@ogcclothing
75.4K followers · usually 5.5K views a post
Views
567.2K
Likes
64.4K
Comments
279
Shares
6.6K
View velocity
+444.9K views over 12.4d · ~36.0K/day · 11 observations
Why it worked
The video likely resonated due to its relatable commentary on consumer culture and the perceived "NPC" behavior associated with excessive spending on makeup. The use of popular drugstore brands and a trending audio format would have contributed to its reach.
Summary
The video shows a person walking through a drugstore, browsing makeup products from brands like Essence, L'Oréal, Maybelline, and e.l.f. The on-screen text suggests that "NPC girls" pay for makeup and lose all their money, implying a critique of excessive spending on beauty products.
Structure
- 1Walking into a drugstore
- 2Browsing makeup aisles
- 3Focusing on Essence products
- 4
Original caption
True makeup enjoyer #ogcbaggy #schminke #dm #makeup #atzig
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