i’ve been ghosting you cause i’m working

@yaarawears

35.2K followers · usually 7.7K views a post

Views

612.4K

Likes

82.2K

Comments

376

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1.3K

SoundTikTok sound · original sound - nemzzz_

Promoted product

ShopMy

Download ShopMy by Shop My Shelf, Inc. on the App Store. See screenshots, ratings and reviews, user tips, and more apps like ShopMy.

14 videos13 creators

Why it worked

The creator leverages the 'day-in-the-life' aesthetic to build personal brand authority, making the outfits desirable before directing viewers to a frictionless shopping destination.

Summary

The creator showcases a series of professional work outfits worn throughout the week. She uses the post to drive traffic to her ShopMy storefront where viewers can purchase the clothing items featured.

Structure

1Hook slide with text overlay
2Slide showing a grey skirt suit
3Slide showing a black skirt and shirt outfit
4Slide showing a white blouse and black trousers

Original caption

work outfits of the week 💋 #corporateoutfit #workootd #workoutfit #OOTD #lawyer

More from @yaarawears

Product placement

ShopMy (a) it ACTS — the creator uses it as the destination for her "SHOP MY OUTFITS" CTA, which is the primary purpose of the post. Removing it would change the video's function from a shoppable post to a simple photo gallery.