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27 videos21 creators
17.0Talking HeadWarning hookLifestyle
Hook
unfortunately you do need to
@maddisonsmillie
40.9K followers · usually 10.1K views a post
Views
125.9K
Likes
4.9K
Comments
37
Shares
1.1K
Promoted product
Nutella
Welcome to the official website of Nutella®, the world’s most beloved hazelnut spread.
Why it worked
The video leverages a popular and recognizable brand (Nutella) and presents a new product in a relatable, "day-in-the-life" style, making it feel like a genuine recommendation rather than a direct advertisement.
Summary
The creator shows a new Nutella dessert product, stating that it costs $12. She then proceeds to eat it directly from the container with a spoon.
Structure
- 1Showcases new Nutella dessert
- 2Mentions the price ($12)
- 3Eats the dessert directly from the container
Product placement
Nutella (food spread): ACTS - it is eaten directly from the container. Removing it would change what happens in the video.
On-screen text
unfortunately you do need to
spend $12 and get this new
nutella dessert
Original caption
omfg #nutella
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