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All breakouts
24 videos18 creators
19.2Talking HeadWarning hookLifestyle
Hook
unfortunately you do need to
@maddisonsmillie
37.3K followers · usually 6.5K views a post
Views
122.6K
Likes
4.6K
Comments
35
Shares
1.1K
View velocity
+1.8K views over 4.1d · ~430/day · 4 observations
Promoted product
Nutella
Welcome to the official website of Nutella®, the world’s most beloved hazelnut spread.
Why it worked
The video leverages a popular and recognizable brand (Nutella) and presents a new product in a relatable, "day-in-the-life" style, making it feel like a genuine recommendation rather than a direct advertisement.
Summary
The creator shows a new Nutella dessert product, stating that it costs $12. She then proceeds to eat it directly from the container with a spoon.
Structure
- 1Showcases new Nutella dessert
- 2Mentions the price ($12)
- 3Eats the dessert directly from the container
Product placement
Nutella (food spread): ACTS - it is eaten directly from the container. Removing it would change what happens in the video.
On-screen text
unfortunately you do need to
spend $12 and get this new
nutella dessert
Original caption
omfg #nutella
More from @maddisonsmillie
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