BRAVO, PATRICK & STEVIE

@binge

1.6M followers · usually 3.1K views a post

Views

130.5K

Likes

7.9K

Comments

57

Shares

228

SoundTikTok sound · original sound - binge

View velocity

+71.1K views over 12.5d · ~5.7K/day · 11 observations

Promoted product

BINGE

4 videos

Why it worked

The video uses a popular and humorous clip from a well-loved show, "Schitt's Creek," to create engaging content. The song's relatable lyrics about money and hardship, combined with the characters' energetic performance, make it shareable and memorable, effectively driving viewers to the streaming service.

Summary

This video features a comedic scene from "Schitt's Creek" where characters sing a song about money. The video promotes streaming the show on BINGE.

Structure

1Introduction of characters and song title
2Singing about hardship and lack of resources
3Transition to the theme of money
4Singing about the power and sound of money
5Concluding with the idea that money makes the world go round

Original caption

This will never not be hilarious. Stream Schitt's Creek now on BINGE. #SchittsCreek

More from @binge

Product placement

BINGE (streaming service): ACTS - it is the platform where Schitt's Creek can be streamed. Removing it would change the call to action. Schitt's Creek (TV show): APPEARS - it is the content being advertised. Removing it would change the context of the advertisement.

Call to action

Stream Schitt's Creek now on BINGE

On-screen text

BRAVO, PATRICK & STEVIE Stream Schitt's Creek now on BINGE When you haven't any coal in the stove. And you freeze in the winter to the wind at your fate. When you haven't any shoes Your coat's thin as paper and you look 30 pounds When you go to get a word of advice from the fat little pastor... What the hell? I don't know... at the window! Who's there? Ooh, hunger! See how love flies out the door! Money makes the world go round, the world go round, the world. Money makes the world go round. The clinking, clanking sound of Money, money, money, money... Get a little... Money, money, money, money... Mark, a yen, a buck or a pound That clinking, clanking, clunking sound Is all that makes the world go 'round. Makes the world go round! Makes the world go round!

Transcript

When you haven't any coal in the stove. And you freeze in the winter to the wind at your fate. When you haven't any shoes Your coat's thin as paper and you look 30 pounds When you go to get a word of advice from the fat little pastor... What the hell? I don't know... at the window! Who's there? Ooh, hunger! See how love flies out the door! Money makes the world go round, the world go round, the world. Money makes the world go round. The clinking, clanking sound of Money, money, money, money... Get a little... Money, money, money, money... Mark, a yen, a buck or a pound That clinking, clanking, clunking sound Is all that makes the world go 'round. Makes the world go round! Makes the world go round!