HALIFAX

@cazzatime

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SoundTikTok sound · original sound - cazzatime

Promoted product

Halifaxhalifax.co.uk

Halifax - Internet Banking - Error

2 videos

Why it worked

The video addresses a common customer concern about a bank rebranding, providing clear, actionable information and a timely warning about potential scams, which drives engagement and shares.

Summary

Halifax is being rebranded to Lloyds by the end of October. While most customer accounts, direct debits, and credit cards will remain unaffected, the Halifax online banking platform will shut down. Customers are advised to transition to the Lloyds app and be wary of scams.

Structure

1Halifax is disappearing
2The reason is Lloyds acquisition
3Impact on customers
4Online banking shutdown

Original caption

Halifax customers: your bank is about to disappear! ⚠️ What’s going to happen to your money? 💷 From 31st October, the Halifax brand will be replaced by Lloyds, and as someone with a £280,000 Halifax mortgage, I checked exactly what customers need to know! ✅ ⚠️ Be especially alert to scams - Halifax says it won’t call or text you about the move, or send a link or QR code asking you to log in. Genuine updates will only arrive by email, letter or through the Halifax banking app. Save this if you bank with Halifax, and send it to someone else who does! 📩 #PersonalFinance #money #moneytips #savingmoney

More from @cazzatime

Product placement

Halifax: acts - it is a bank that provides mortgages and credit cards. Removing it would change what happens in the video. Lloyds: acts - it is a bank that is replacing Halifax. Removing it would change what happens in the video.

On-screen text

HALIFAX 404 Not Found The resource requested could not be found on this server! bank disappear October you ! Protect your home - life insurance myself still a mortgage well actually by SO LLOYDS 2 Halifax Lloyds Halifax with good changes me and the debits orders as any Hali Halifax unaffected mortgages you've replacements Hali credit continue thing is Lloyds Ready to move to the Lloyds app? We'll be removing access to the Halifax app soon, so it's time to start using the Lloyds app for all your banking needs. It's very similar to this one, so it will feel familiar and easy to use. Lloyds because October 31st Halifax's shut to just are trying this just Hali not will links asking in contact online app let questions

Transcript

If you bank with Halifax, your bank is about to disappear! What’s going to happen to your money? From 31st October, the Halifax brand will be replaced by Lloyds, and as someone with a £280,000 Halifax mortgage, I checked exactly what customers need to know! Be especially alert to scams - Halifax says it won’t call or text you about the move, or send a link or QR code asking you to log in. Genuine updates will only arrive by email, letter or through the Halifax banking app. Save this if you have a Halifax credit card or mortgage. Well, Halifax is actually already owned by Lloyds Banking Group, so instead of having two separate brands, Halifax and Lloyds, they're just going to scrap Halifax and replace it with Lloyds. The good news is, not a lot of changes are happening to you or me. Your account number and sort code will stay the same, any direct debits or standing orders you have will continue as normal, and any products you've taken out with Halifax unaffected, including mortgages. You'll receive your Lloyds replacements, your Halifax debit card or credit card will continue working. The only thing is you have to move over to Lloyds online banking because from the 31st of October, Halifax's online banking will shut down and you won't be able to access your account. Just keep in mind that are scams going around trying to take advantage of this move, so just remember that Halifax or Lloyds will not text you, they will not call you and they will not send you any links or QR codes asking you to log in. They will only contact you either through the online banking app or by letter. Let me know if you have any questions.