I've had a mortgage for almost two years and I'm genuinely surprised by how much I've paid in just interest.

@cazzatime

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Compare the Market

https://www.comparethemarket.com/ ↗

Why it worked

The video uses a relatable financial pain point (mortgage interest) and provides a transparent, data-driven breakdown that builds trust before introducing the tool as a helpful solution.

Summary

The creator breaks down their mortgage repayment history to show how much of their money went toward interest versus the principal. They then demonstrate using the Compare the Market platform to explore remortgaging options as their current fixed-rate term ends.

Structure

1Creator introduces the problem of high interest payments
2Visual breakdown of the mortgage numbers
3Explanation of how much money went to interest vs principal
4Introduction of Compare the Market as a solution for remortgaging
5Demonstration of the platform's comparison features
6Closing statement on the goal of locking in a lower rate

Product placement

The creator uses the Compare the Market website on screen to demonstrate how they are comparing remortgaging options.

Original caption

AD I can hardly believe how much interest I’ve paid on my mortgage… I’ve had a mortgage for almost 2 years - here’s what I’ve repaid so far, and how much of that actually went to repaying the mortgage! 📈 With my 2 year fix now coming to an end, I’m using Compare the Market to see what my remortgaging options are… Hopefully I’ll be able to lock in a lower rate, and save some money - fingers crossed! 🤞 #PersonalFinance #mortgage #firsttimehomebuyer #debt #simples

More from @cazzatime

Their other posts in the index, biggest breakout first.

On-screen text

I've had a mortgage for almost 2 years My Mortgage Loan-to-Value (LTV) 90% Interest Rate 5.16% Loan Value £288,000 Monthly Repayment £1,600 £36,298.19 Your mortgage £279,022.47 Where did my money go? Total Repayments £36,298.19 Mortgage Repayments £10,545.12 Interest Payments £25,753.07 ⏳ 📈 Compare the Market Mortgages FEEL AT HOME WITH THE RIGHT MORTGAGE FOR YOU Compare mortgages Mortgages from lenders you can trust Results Fixed for 2 years Initial Monthly Payments £1,525 Initial rate 4.79% APRC 6.7% Upfront Fees £1,510 Cost Over 2 years £38,098 Explore Your Options Fixed for 2 years Initial Monthly Payments £1,536 Initial rate 4.86% APRC 6.7% Upfront Fees £2,510 Cost Over 2 years £39,379 Explore Your Options Fixed for 2 years Initial Monthly Payments £1,548 Initial rate 4.93% APRC 7.4% Upfront Fees £999 Cost Over 2 years £37,901 Explore Your Options Continue to Lender 📉 📈 🔒 £

Transcript

I've had a mortgage for almost two years and I'm genuinely surprised by how much I've paid in just interest. For context, we took out a 90% mortgage at 5.16% interest and our initial debt was 288,000 pounds, meaning our monthly repayments were around 1,600 pounds per month. Fast forward to now and we've paid back 36,298 pounds and 19 pence. Then why is my debt still 279,022 pounds and 47 pence? Well, it seems that of the 36,300 pounds that we paid back, only around 10,500 pounds of that actually went to paying off the mortgage because 25,800 pounds was completely eaten away by interest payments. As you can imagine, it's quite a tough pill to swallow. However, with my two year fix coming to an end and having gained some equity in the property thanks to the renovation, I'm using Compare the Market to see what my options are when it comes to remortgaging. They compare prices from 100 lenders, showing me all my options based on things like my loan to value, the fixed term and the mortgage fee. Even though interest rates are a bit unpredictable at the moment, hopefully in the next couple of months I'll be able to lock in a lower rate and save some money.