GRAB SOME AVOCADOS..

@creative_explained

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SoundTikTok sound · original sound - creative_explained

Promoted product

Chipotle

Order tacos, burritos, salads, bowls and more at Chipotle Mexican Grill. Order online for pick up or delivery and join our rewards program today.

23 videos21 creators

Why it worked

The video effectively leveraged the 'behind-the-scenes' aspect of food preparation, showing the fresh ingredients and the effort involved, which appeals to consumers' desire for transparency and quality. The fast-paced editing and engaging presentation made the process visually interesting and shareable.

Summary

This video showcases the extensive preparation that goes into making Chipotle's fresh ingredients daily, from avocados and onions to chicken and salsa. It highlights the commitment to fresh, scratch-made food before the restaurant even opens to the public.

Structure

1Showcasing fresh ingredient preparation (avocados, onions, cilantro, jalapeños)
2Demonstrating the making of guacamole and salsa
3Highlighting the cooking of chicken and making of chips and rice

Original caption

This might be the earliest I’ve ever shown up for lunch! 😂 @Chipotle #ChipotlePartner

More from @creative_explained

Product placement

Chipotle: This is a restaurant chain that serves Mexican-inspired food. It appears as the location and the brand being promoted. Removing it would fundamentally change the video's context and subject. It acts as the setting and the brand being advertised. Samsung: This is a brand of electronics, specifically mentioned in the creator's bio link. It appears as a link destination. Removing it would not change the video's content but would remove a potential promotional link.

On-screen text

GRAB SOME AVOCADOS.. ADD SALT.. THEN MASH IT UP.. PUT SOME POWER IN IT! NOW GRAB A RED ONION.. AND DICE IT UP.. NICE NICE.. GRAB SOME CILANTRO.. CHOP IT UP.. POUR JUST LIKE THAT.. GRAB SOME JALAPEÑOS.. AND DICE THEM UP.. SHE'S BETTER THAN ME! ADD CILANTRO.. JALAPEÑO.. ONIONS.. GIVE IT A MIX.. OH.. THE GUAC IS MADE FRESH.. EVERY SINGLE DAY! THOUSANDS OF PEOPLE.. WALK THROUGH THESE DOORS EVERY DAY.. BUT ALMOST NOBODY GETS TO SEE THIS PART.. THE DOORS AREN'T EVEN OPEN YET.. AND THEY'RE ALREADY CHOPPING.. EVERYTHING STARTS WITH.. REAL INGREDIENTS.. NOW LET'S DO SOME CHICKEN.. A TIMER GOES OFF.. SO THEY CAN WASH HANDS.. FRESH CILANTRO LIME.. FRESH CILANTRO LIME.. YOU MAKE THAT EVERYDAY? IT'S LIKE A PAINTING! LET'S PREP SOME.. LET'S PREP SOME SALSA.. FRESH CRISPY CHIPS.. FRESH RICE.. THIS IS WHAT HAPPENS.. EVERY SINGLE MORNING.. BEFORE CHIPOTLE OPENS! HOW MUCH FRESH PREP.. IS GOING ON HERE.. EVERYDAY! AFTER SEEING EVERYTHING BEING.. GRILLED.. AND PREPARED FROM SCRATCH.. I LOVE CHIPOTLE EVEN MORE! FRESH INGREDIENTS.. EVERYDAY!

Transcript

Grab some avocados.. Grab some avocados.. Add salt.. Then mash it up.. Put some power in it! Now grab a red onion.. And dice it up.. Nice nice.. Grab some cilantro.. Chop it up.. Pour just like that.. Grab some jalapeños.. And dice them up.. She's better than me! Add cilantro.. Jalapeño.. Onions.. Lime juice.. Give it a mix.. Oh.. Oh.. Smells great! It's like a painting! Let's prep some.. Let's prep some salsa.. Fresh crispy chips.. Fresh rice.. Fresh cilantro lime.. Fresh cilantro lime.. You make that everyday? It's like a painting! Let's prep some.. Let's prep some salsa.. Fresh crispy chips.. Fresh rice.. This is what happens.. Every single morning.. Before Chipotle opens! Before Chipotle opens! How much fresh prep.. Is going on here.. Everyday! After seeing everything being.. Grilled.. And prepared from scratch.. I love Chipotle even more! I love Chipotle even more! Fresh ingredients.. Everyday!