@morethanjustfragrance — 73x breakout

Loading video…

AMOUAGE

@morethanjustfragrance

2.0K followers · usually 1.4K views a post

Views

101.5K

Likes

2.8K

Comments

271

Why it worked

The content uses high-quality, uniform aesthetic visuals to present a definitive ranking, which appeals to the 'FragranceTok' community's desire for curated recommendations and expert-style authority.

Summary

The creator presents a series of ranked lists of various niche fragrance houses and their specific perfume offerings. Each slide focuses on a different brand, showcasing their top five scents in a tiered display.

Structure

1Introduction of the Amouage fragrance house and its top 5 scents.
2Presentation of the Sospiro fragrance house and its top 5 scents.
3Presentation of the Nishane fragrance house and its top 5 scents.
4Presentation of the Maison Crivelli fragrance house and its top 5 scents.
5Presentation of the Clive Christian, Bond No. 9, Roja Parfums, and Penhaligon's fragrance houses and their top 5 scents.

On-screen text

AMOUAGE 5 ELSEWHERE 4 DECISION 3 INTERLUDE 53 EXTRAIT 2 OUTLANDS 1 PURPOSE 50 EXTRAIT SOSPIRO 5 ERBA PURA MAGICA 4 MEZZO 3 IL PADRINO 2 BASSO 1 VIBRATO NISHANE 5 SULTAN VETIVER 4 WULONG CHA 3 FAN YOUR FLAMES 2 ANI 1 HACIVAT MAISON CRIVELLI 5 HIBISCUS MAHAJAD 4 CUIR INFRAROUGE 3 SAFRAN SECRET 2 OUD MARACUJA 1 OUD STALLION CLIVE CHRISTIAN 5 ROCK ROSE 4 BLONDE AMBER 3 X MASCULINE 2 TOWN & COUNTRY 1 KINAM BOND NO. 9 5 SUTTON PLACE 4 WALL STREET 3 THE SCENT OF PEACE FOR HIM 2 BLEECKER STREET 1 LAFAYETTE STREET ROJA PARFUMS 5 APEX 4 ENIGMA POUR HOMME 3 ISOLA BLU 2 ELYSIUM POUR HOMME PARFUM 1 BURLINGTON 1819 PENHALIGON'S 5 ENDYMION CONCENTRE 4 SARTORIAL 3 HALFETI LEATHER 2 THE BLAZING MISTER SAM 1 HALFETI

Original caption

Ranking niche fragrance houses based on what I’d actually wear — not hype, not price, not whatever FragranceTok decided this week. Amouage: Purpose 50, Outlands, Interlude 53, Decision, Elsewhere. Sospiro: Vibrato, Basso, Il Padrino, Mezzo, Erba Pura Magica. Nishane: Hacivat, Ani, Fan Your Flames, Wūlóng Chá, Sultan Vetiver. Maison Crivelli: Oud Stallion, Oud Maracujá, Safran Secret, Cuir Infrarouge, Hibiscus Mahajád. Maison Francis Kurkdjian: Amyris Homme Extrait, Baccarat Rouge 540, Grand Soir, Gentle Fluidity Silver, OUD Satin Mood. Clive Christian: Kinam, Town & Country, X Masculine, Blonde Amber, Rock Rose. Bond No. 9: Lafayette Street, Bleecker Street, The Scent of Peace for Him, Wall Street, Sutton Place. Roja Parfums: Burlington 1819, Elysium Pour Homme Parfum, Isola Blu, Enigma Pour Homme, Apex. Penhaligon’s: Halfeti, The Blazing Mister Sam, Halfeti Leather, Sartorial, Endymion Concentré. Some of these rankings are probably going to piss people off. That’s fine. Which house did I get the most wrong? #FragranceTok #NicheFragrance #CologneTok #PerfumeTok #mensfragrance