@morethanjustfragrance — 99x breakout

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PARFUMS DE MARLY RANKING TOP COMPLIMENT GETTERS

@morethanjustfragrance

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Views

137.6K

Likes

5.0K

Comments

249

Why it worked

The content leverages high-quality, uniform aesthetic visuals that appeal to fragrance enthusiasts, combined with a controversial 'ranking' format that encourages audience engagement and debate in the comments.

Summary

The creator presents a series of ranked lists of niche fragrances from eight different luxury perfume houses. Each slide features a specific brand and ranks five of their scents based on criteria like projection and mass appeal.

Structure

1Introduction to Parfums de Marly rankings
2Ranking of Penhaligon's fragrances
3Ranking of Xerjoff fragrances
4Ranking of Byredo fragrances
5Ranking of Sospiro, Initio, MFK, and Maison Crivelli fragrances
6Call to action asking for audience feedback on the rankings

Product placement

Parfums de Marly (appears), Penhaligon's (appears), Xerjoff (appears), Byredo (appears), Sospiro (appears), Initio (appears), Maison Francis Kurkdjian (appears), Maison Crivelli (appears). All brands appear as headers for lists of their respective products. Removing these names would change the content as they define the subject matter of each slide.

Call to action

Which house did I rank completely wrong?

On-screen text

Original caption

If you want a niche fragrance that actually gets noticed, start here. I ranked the top compliment getters from Xerjoff, Sospiro, Byredo, Parfums de Marly, Maison Crivelli, MFK, Initio and Penhaligon’s — based on wearability, projection, mass appeal and how memorable they are in the air. Some of these picks are obvious. A few are going to start arguments. Which house did I rank completely wrong? Best niche fragrances for men, compliment getter colognes, luxury perfume, long-lasting fragrances, date-night scents, signature scents and the fragrances people actually ask you about. #FragranceTok #NicheFragrance #MensFragrance #ComplimentGetter #perfumetok