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Hook
RANKING FALL FRAGRANCES
@morethanjustfragrance
2.0K followers · usually 1.4K views a post
Views
218.2K
Likes
7.5K
Comments
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366
Why it worked
The post leverages high-quality, aesthetic product photography and the 'ranking' format, which encourages audience engagement through debate and comments.
Summary
The creator presents a series of ranked lists of fall fragrances from various niche perfume houses. Each slide features a different brand and their top five scents.
Structure
- 1Introduction to fall fragrance rankings
- 2Byredo ranking
- 3Mind Games ranking
- 4Initio ranking
- 5Amouage ranking
- 6Clive Christian ranking
- 7Parfums de Marly ranking
- 8Creed ranking
- 9Xerjoff ranking
- 10bdk Parfums ranking
Product placement
Original caption
Ranking the BEST fall fragrances from the biggest niche houses 🍂 From Parfums de Marly, Initio, Creed, Amouage, Xerjoff, Mind Games, Byredo, BDK & Clive Christian — these are the scents I’d reach for when the weather cools down. Some of these rankings are definitely going to piss people off. Which number 1 did I get wrong? #FallFragrances #NicheFragrance #MensFragrance #FragranceTok #perfumetok
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